HERTS: 4 Ways to Improve an AdWords Campaign with Distinctly

We’re delighted to welcome Distinctly as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

Founded in 2009, Distinctly provide search marketing services including PPC, SEO and digital PR, which increase visibility, boost rankings and deliver real results for clients including Arsenal football club, aesthetic beauty specialists Karidis, designer furniture retailer BoConcept and Kenwood JVC electronics.

In the lead up to HDA17 which takes place on September 21 at Knebworth House, we caught up with Rob Laver, PPC manager at Distinctly, who shared with us four essential ways to improve the success of your Google AdWords campaign.

Rob said: “Designed to increase ad efficacy and boost your return-on-investment, our must-read guide to our essential ways to improve your AdWords campaign will maximise the success of your Google Adwords activity. Here are my top tips.”

Advert Extensions

An ideal opportunity to improve click through rate (CTR) – and, as a result, overall campaign performance – advert extensions make ads more appealing to users by providing useful, relevant information within an ad, as well as increasing the size considerably. Free to include in your ads, popular ad extensions include telephone numbers, address details or links to specific pages on your site.

Less well-known ad extensions include:

  1. Structured snippet extensions

What are structured snippet extensions?

Structured snippets are extensions that highlight certain aspects of your products or services.  They sit underneath your text ad in the form of a header.

How do structured snippet extensions work?

You decide which information potential customers will find most valuable when considering your products or services. You then add specific details to call out, such as:

  • Brands
  • Degree programmes
  • Destinations
  • Hotel locations
  • Insurance coverage
  • Courses
  • Shows

 

Ads can display up to 2 headers at a time, alongside the 80-character description allocated to each one.

AdWords automatically chooses the best header combinations to show based on an algorithm, so it’s advisable to add as many relevant extension headers as possible in order to maximise the visibility of your ads.

  1. Text message extensions

What are text message extensions?

Also known as ‘click-to message’, text message ad extensions are intended to be a simple way to allow your customers to contact you, at a time that is suitable for them.

How do text message extensions work?

Clicking or tapping the ‘text’ option within an ad automatically launches the device’s messaging app, with a pre-written message tailored to the service or product they are enquiring about, whether that is a hotel, theatre show or opening hours, for example.

Many advertisers are already using click-to-message ad extensions to take advantage of a faster way to connect with users on mobile devices, with the aim of increasing their conversion rates.

  1. Affiliate location extensions

What are affiliate location extensions?

Designed to display nearby retail locations that sell specific branded products, affiliate location ad extensions are invaluable to wholesalers and manufacturers who do not have their own dedicated retail space, be that online or bricks and mortar.

How do affiliate location extensions work?

Similar to standard location ad extensions, affiliate location extensions display the nearest locations where a product or service is available, in the vicinity of your current location. Results are shown as an address or, if there are multiple retailers within the radius, on a map.

Affiliate location extensions do not have to be linked to a Google My Business account as standard location extensions do. You can simply choose the location where your product/service is available from a list when you create your ads.

  1. Price extensions

What are price extensions?

Designed to display custom prices in detail, price extensions allow searchers to find what they want quickly and easily from your ad.

How do price extensions work?

Price extensions appear below your text ad on both desktop and mobile. They provide more space to display details about what your brand or business offers.

Each price has its own link, so users can click or tap directly from the extension to the relevant page on your site.

Easy to update, you can change your price extensions to show sale or promotional pricing. You can also choose the days of the week, times of the day and specific dates that your price extensions are displayed.

Remarketing for Search

Remarketing lists for search ads, or RLSA, is a feature within AdWords that lets you customise your search ads campaign to target users who have previously visited your site. You can then tailor your bids and ads to these visitors when they’re searching on Google and other search partner sites.

By applying an audience list of either cookies or email addresses collected, you can bid more aggressively for previous visitors to your website, as they use Google to search for relevant keywords.

  1. Device Usage

AdWords allows you to see whether people clicking on your adverts are using their desktop, mobile or tablet to search most frequently. Importantly, you can also see which device converts best, which allows you to implement the data to reduce visibility for high wastage areas, or increase bids for the best converting.

You set a default bid for one device, for example mobile, with the option to set bid adjustments for the other two devices, in this case tablet and desktop.

  1. Advert Scheduling

Using the dimensions tab within AdWords, you can see which days of the week or even hours of the day users are converting on most frequently, and then schedule your adverts to show more frequently during these times.

You can customise elements such as only scheduling specific ads to display during business hours when you are there to handle customer enquiries.

To find out more information about AdWords Campaigns, contact Distinctly by emailing [email protected] or calling 01923 728191.

HERTS: TOP 5 ADVANCED SEO TACTICS FOR 2017 WITH DISTINCTLY (PART 5)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we caught up with Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this final episode in a series of five Tom explains Survey Based Content. What is it and why you should take it seriously in your business.

What is Survey Based Content?

A key facet of linkable content, survey based content allows you to target specific demographics to ascertain key information and answer questions. This in turn allows you to create content which is tailored to be wholly relevant to the specific age, location and interests of a group, ensuring they are more likely to engage with it through interaction, shares and likes and most importantly, links.

Why do you need Survey Based Content?

With the abundance of repurposed content that exists online and the potential penalties such duplication may cause, creating unique content for your brand is more important than ever in order to build links and drive relevant traffic to your site.

Effective, structured survey data is one such way of doing this. Through detailed planning and research, you can produce content that is truly insightful, interesting and unique, all of which are essential in producing great content.

A survey is also an ideal way to establish authority and relevance in your industry, particularly if you are the first to respond to an event or national piece of breaking news by gauging the public’s opinion on it before anyone else has.

The resulting data can be turned into aesthetically appealing graphs and infographics, plus press releases which can be utilised across both print and digital PR activity, increasing visibility of and authority for your brand or business.

To find out more information about Survey Based Content, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 4)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this fourth edition in a series of five Tom explores Schema Mark Up. What is it and why you should take it seriously in your business.

What is schema mark up?

An essential part of building a successful local SEO strategy, schema mark up is a code that assists search engines such as Google, Yahoo and Bing to return the most relevant and informative results for users.

Why do you need schema mark up?

Schema mark up is key to help your brand or business stand out from your competitors within SERPs. Particularly within saturated industries, optimised listings can make the difference between a user browsing and converting.

While the full list is extensive, popular elements which can be ‘marked up’ within a listing include:

  • Events
  • Organisations
  • People
  • Places
  • Products

Schema mark up is particularly effective for optimising – and differentiating between – businesses with several physical locations, such as restaurants, shops, banks and retail outlets. The ability to add information such as opening hours, location and any particular facilities all make the listing more enticing to a user, thus making them more likely to click and convert.

Whilst there is no conclusive proof as yet that schema mark up improves page rank, SERP listings with rich content are proven to have a higher CTR.

Experimenting with schema mark up is worthwhile to see how your target audience responds.

To find out more information about Schema Mark Up, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 3)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this third part in a series of five Tom explores Search Led Blog Content. What is it and why it should be on your radar.

What is search led blog content?

Intrinsic to successful content marketing, search led blog content is founded on SEO insight – such as detailed keyword research – to target exactly what users are searching for. No longer will you need to wonder ‘what shall I write about on my blog?’

Why do you need search led blog content?

Content can be tailored to target potential customers at any stage in their purchasing or browsing journey, whether they are researching or they are ready to buy.

The opposite of content for content’s sake, search led blog content is helpful and informative. Designed to build trust and establish authority and founded on firm insight, each piece of content is fully – and naturally – optimised, ensuring the post or article ranks quickly and effectively, to drive relevant, high quality traffic to your site.

 

ESSEX: Important Message from EDA17 Sponsor Superfast Broadband

Are you getting superfast broadband?

The Superfast Essex programme is due to launch a public consultation on Monday 31st July to run during August 2017 to reassess availability of superfast broadband to inform any future broadband work in the county.

Full details and a link to respond will be published at: www.superfastessex.org/whatshappeningnext.

We need you to check the current State Aid broadband status for your address on our interactive State Aid map on this page and provide feedback with evidence if you disagree with the current classification shown.

Details about the type of evidence required and instructions about how to obtain this will be detailed in the public consultation feedback form.

We also welcome feedback confirming the broadband status shown on the map is correct. We will accept responses from Parish/Town Councils on behalf of communities.

You will still need to provide an address to complete the form; please then specify in the comments boxes provided if your consultation response applies to a full community or multiple addresses, and please include a list of the addresses in your response.  If we require further clarification after we receive your response we will contact you.

Please note the map being consulted on will be used to decide whether properties are eligible for public subsidy in the future. This is different to the interactive rollout map which is separate to this consultation. The outcome of this consultation will form the basis for directing future investment by Essex County Council to improve broadband access, with the ambition to ensure everyone in the county has a superfast connection by 2021 at the latest.

Feedback on the consultation must only be submitted via the online public consultation feedback form available on the ‘What’s happening next?’ page at: www.superfastessex.org/whatshappeningnext.

Residents in areas with poor connectivity are encouraged to take the time to visit libraries or use workplace computers to complete their feedback, as the team would like to hear from them in particular. Unfortunately, due to the volume of responses expected and the need to process them quickly, Superfast Essex is unable to offer the option of hard copy correspondence.

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 2)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this second part in a series of five Tom explores Digital PR. What is it and why you should be taking it seriously. 

What is digital PR?

A form of outreach, digital PR is used to increase your brand’s online presence and bolster your company identity.

Whilst PR activity was previously more common in print, digital PR has now taken precedence over traditional channels such as newspapers and magazines as brands, websites and companies seek top-tier coverage in the press and target media outlets.

Why do you need digital PR?

Digital PR is the foundation for building relationships with journalists and key influencers who will make a difference to your brand and the publicity you gain. It drives both brand awareness and website authority through target influencer advocacy and authentic, relevant relationships.

Not only are you establishing high-quality relationships with influential people in the industry, you’re also formulating an association between your brand and the website, online magazine or newspaper you are featured in. This serves to entice the publication’s readership to become familiar with your brand and, in turn, to trust you, enhancing and building your credibility.

Cross-channel and cost-effective, premium content and relevant placement ensures your brand or business is in front of your desired audience.

HERTS: TOP 5 Advanced SEO Tactics For 2017 with Distinctly

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this first episode in a series of five Tom explores Log File Analysis; what is it and why is it important?

 

Tom said: “On-page optimisation and link building alone are no longer enough for successful SEO. Optimise your online presence through 2017 and beyond with our essential guide to five advanced SEO tactics, what they are and why you and your business should be utilising them, starting with Log File Analysis.

Log File Analysis

What is log file analysis?

A key element of technical SEO, log file analysis is key to ensuring your site ranks well before any on-page optimisation, content marketing or link building begins.

A log entry is created each and every time a server, app, OS or device performs an action, such as a visitor browsing a page on a site. Depending on the size of your site, this could total thousands per minute. Each entry is then stored on the server, with the resulting entries collated to form a log file.

Log file analysis is the process of examining these files to interpret findings from the data, including:

  • Security issues – such as hacking or malware
  • Compliance – ensuring required security levels are met
  • Network issues – identifying any system errors
  • Development and QA – identifying any bugs or flaws in a code or design release
  • Customer experience – ensuring visitors navigate smoothly through your site, particularly in areas such as a checkout or bookings page

Why do you need log file analysis?

Log files are a useful means of interpreting and understanding crawl behaviour for your website. Analysis of your log files can help you identify any potential issues with your site such as:

  • Areas of crawl deficiency
  • Any accessibility errors identified during a crawl
  • If crawl budget is being wasted and where

Any necessary updates and improvements can then be implemented, ensuring your site receives higher rankings plus potentially increased traffic, a higher conversion rate and optimum sales.

Whilst log files only tend to be investigated as a result of an issue such as a bug, hack or system error, it is recommended you analyse your log files on a regular basis as failing to identify and correct flaws in your site can cause issues such as:

  • Search engines such as Google may reduce their crawl capacity of your site due to a high level of error codes. This may affect your site page ranks
  • Pages you do not wish to appear in your SERPs may be crawled
  • Any URL redirects may not pass on link juice, causing your page rank to drop

For more information, contact [email protected] or call 01923 728191.

 

HERTS: Two Weeks Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in two weeks.

The scheme is open to businesses from any industry and was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting and the Associate Sponsor is Distinctly

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.

HERTS: Distinctly Backs HDAs For Second Year

Distinctly – one of Hertfordshire’s leading SEO and PPC agencies – has signed up as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

The company, based in Rickmansworth, will present the “Online Retailer” award at the Presentation Evening in September and take a place on the HDA17 judging panel.

Distinctly was founded in 2009 by Managing Director, Tom Shurville.

They offer a range of Internet search marketing services to clients to improve ranking results and website traffic.

Following last year’s sellout event featuring an exceptional standard of entries from businesses, charities and schools across the county, Tom was keen to get involved in the HDAs once again.

He said: “We are delighted to be collaborating with HDA17 again this year.

“The digital industry is thriving in Hertfordshire and it’s great to be part of these awards, celebrating the online achievements of businesses, charities and schools.”

Distinctly continues to thrive within the SEO and PPC landscape working with an impressive portfolio of clients including Arsenal Football Club, Vape Club, the University of Hertfordshire and international furniture retailer, BoConcept.

Their success is driven by delivering intelligently planned and executed SEO and PPC campaigns that increase search visibility and deliver fantastic results for our clients.

Distinctly – which also counts Watford Palace Theatre and the manufacturer InSinkErator among its clients – will now take a prominent position at the Awards.

Robin Bailey, Chairman of the HDAs Judging Panel, said: “We are delighted to welcome Distinctly back to the HDAs for the second year.

“I have said before and will say it again, Distinctly has proven over several years that they are a most effective, professional and progressive digital marketing agency and it’s a real bonus for us to have their support.”

Entry for HDA17 closes on July 21 and the Presentation Evening will take place at Knebworth House on September 21.

For more information about Distinctly visit https://distinctly.co or call 01923 728191. 

 

HERTS: One Month Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in one month.

The scheme – which is open to businesses from any industry – was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting.

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.