SURREY: “The Night That I Struck Gold at SDA17” by DadBlogUK

John Adams of Dadbloguk talks us through the moment he won the top award for Best Blog at the Surrey Digital Awards 2017 and what receiving the accolade means for him, both professionally and personally.

“I can clearly remember the moment Dadbloguk was read out as Gold Blog Award winner at last year’s Surrey Digital Awards. The Bronze and Silver awards had been handed out.

“I thought the Gold award was completely beyond my grasp. With the previous awards winners having returned to their seats, I turned to my friend Andy and said: ‘Well that’s it, I’m not going to win.’

“Only thing is, I was greatly mistaken. There were some amazing blogs on the shortlist and more to the point, some incredibly well-established Surry businesses. I didn’t think I stood a chance against them but I went home with Gold.

“So what does this mean for me? First of all, it enabled me to put a stake in the ground as a Surrey-based business. The truth of the matter is, I operate a web-based business so my clients are all over the world: China, Italy, Germany, Australia, the United States and so on.

“I didn’t have a particularly strong reputation locally. Winning the Surrey Digital Award was a great way for me to wave my hands in the air and say: ‘I may operate internationally, but I am a Surrey-based business’

“The other great thing about the Digital Awards is that they celebrate business. A lot of blogging awards are about recognising strong content, design and social media presence. These are exceedingly important aspects of running a blog.

“The Digital Awards, however, celebrates business acumen. When I collected my award, I was asked on stage if it was possible to make a profit running a blog. You have to be dedicated and passionate about blogging, but let me make clear that yes, you can make a living through blogging. Winning this award enabled to make that point loudly and publicly.

“I have also noticed that people take me a lot more seriously knowing that I write an “award winning blog”. I never really thought it would make that much of a difference to me, but it does have an impact on how people perceive the quality of your work.

“As you can see, winning Gold meant a lot to me. I am really looking forward to the 2018 Surrey Digital Awards and the Digital Championships. If you are thinking of entering, don’t dawdle. Go ahead and do it. It’s free and you have nothing to lose but much to potentially gain.”

Entry for the Surrey Digital Awards 2018 is now open.

NEW: How to Make the Most of The Digital Awards

Wherever you’re based, our Digital Awards (DA) schemes offer excellent county-wide exposure.

But if you’re sponsoring a category, how do you make the most of such a great promotional opportunity?

And if you’re lucky enough to be named as a finalist, how do you use this achievement to bring you maximum publicity?

Danielle from Indy Consultancy, our Content Partner for the Essex Digital Awards (EDAs) 2018, is a past sponsor. She’s been involved in the EDAs in a number of capacities for nearly five years, and during that time, she’s witnessed different approaches towards self-promotion and experimented with various marketing ideas.

She’s collected all of her experience into this article, which lists tips to help sponsors and finalists make the most of the Awards before, during and after the main award-giving event.

Sponsors

As part of the largest business awards in the county, the DA sponsorship packages offer exceptional value as it is, but believe it or not, there are even more ways you can use the scheme to get your brand in front of potential customers. It may take a little time and organisation, but the end results are definitely worth the effort.

1.Make room for your marketing materials

It doesn’t matter if it’s a simple roller banner or a whole box full of branded goodies – the more marketing collateral you can place in front of an audience, the more likely they are to remember you. Always speak to the event organisers to see if it will be possible to display your merchandise at a key point during the evening, such as the welcome drinks.

2.It’s all about the freebies

Everyone loves to think they’re getting something for free – including Indy! So why not arrange to give away a unique gift to everyone who attends the event?

You could even take this one step further and organise an exclusive competition for attendees. Regular sponsors Nimbus Hosting have hosted some great giveaways in the past – for example, at the Hertfordshire Digital Awards in September (2017), they gave guests the chance to win a variety of prizes by running a tombola draw. The setup encouraged loads of interaction with the company’s staff (and their Twitter account), and the winners were over the moon with their free gifts.

3.Reach out to other sponsors

Whenever you attend any kind of awards evening or networking event, you’re going to be surrounded by other companies that are clamouring for attention. But why not work with them instead of against them? You never know – you may end up referring business their way, and vice versa.

My advice would to be always take the time to meet and greet other event sponsors and understand what they do. The Awards now offers pre-event networking events that give you the chance to make these valuable connections in a less formal setting.

And if you don’t get a chance to talk to everyone, make a note of their contact details and introduce yourself via email. A quick ‘hello’ might just secure your place as a preferred supplier, if the need arises.

4.Introduce yourself to the finalists

Being shortlisted for an award is always a big deal, so why not give our finalists and winners a well-deserved pat on the back? Whether you choose to approach them in person to offer your congratulations, or drop them a message via email or Twitter, the sentiment will not go unnoticed and you’re sure to stick in their minds.

A great way to keep a record of the winners on the night is to make notes next to the Gold, Silver and Bronze winners in the Awards programme. It may mean foregoing a couple of glasses of wine during the main presentation, but you can always make up for that afterwards…

5.Get writing

Sponsoring the DAs is certainly a great conversation starter, so talk to your audience by putting together some timely, relevant content. To start with, you could write a blog on your website that announces your involvement in the scheme. If you want to take things one step further, you could put useful tips into a mini-whitepaper and hand it out exclusively at the event.

I would recommend rallying support for the event using your various social accounts, too. The advantage here is that the DAs already boast a huge online following. The Essex Digital Awards’ Twitter account, for example, has nearly 4,000 followers at time of writing. So if you talk about the awards as often as you can (and via as many different channels as you can), I guarantee you’ll generate a great deal more exposure for your company.

(If you’re struggling to find the time or the resources to create this kind of content, this is something an external copywriting agency such as Indy can help you with. Just a thought.).

6.Be creative!

If you’ve got extra ideas, don’t be afraid to share them with the Awards organisers. They’re always looking to add as much value to your awards experience as they can, and they’re very open to new ways of engaging their guests and associates.

Finalists and Winners

If you’ve made it to the finals, you deserve a great big well done. You’ve beaten hundreds of other entrants and you’re going to soak up the amazing atmosphere at the next Awards ceremony. But the benefits of being celebrated as a finalist don’t have to end there.

1.Blitz your social accounts

I’m sure you’re very socially active anyway, but make sure you shout about your achievements by announcing your finalist status via social media. It’s an easy way to boost your reputation and encourage enquiries in one fell swoop.

If you’re lucky enough to take away Gold, Silver or Bronze on the night, live-Tweet from the event and share your good news with the rest of the world! Use the right hashtag to associate yourself with the event and you’ll put your brand in front of even more people. For the next Essex Digital Awards, it will be #EDA18 (and it always follows that format for each county).

Bear in mind, too, that the Digital Awards team will be sharing various posts and graphics relating to your win; make sure you like and share everything you see for maximum gain.

2.Prepare your speech in case you win

Nobody ever expects to win – but if and when you do, you’ll be invited to take to the stage and deliver an acceptance speech to around 300 successful business men and women. Have a think about what you’d like to say and who you’d like to thank. It’s worth jotting down a handful of notes prior to the event to make sure this information is fresh in your mind.

3.Share your news

Write a blog post announcing your win – or, better still, send out a press release to industry contacts. The media are always keen to hear about business success in their area, so you may even be able to generate some extra exposure from a local newspaper or community website.

4.Make use of your unique banners

All Award winners will automatically receive a unique digital banner from the team. These can be used on your company website and even within your email signatures, so make good use of them.

5.Watch out for your video interview

If you’ve been involved with the Awards before, you’ll know that all Gold winners take part in a video interview straight after they have collected their award on the night. This footage will be online shortly after the ceremony, so keep an eye out for it and be sure to share, share, share!

6.Show off your accolades

Prizes are a fantastic talking point in any work space – and if you’ve won an award, you want to show it off to as many people as possible, right? If you manage multiple offices, be sure to buy a plaque for each location and display it proudly in a prominent place.

I’ve mentioned a few ways of making the most of the Awards here, but this list is by no means definitive. I’d love to hear your own ideas in the Comments section below.

SURREY: SDA17 Gold Winner Launches Innovative Learning Suite For Children

The Lumen Learning Trust, a Gold winner at the Surrey Digital Awards 2017, has launched an innovative new facility at a school in the county to enhance young peoples’ learning experiences.

The all-new Lighthouse Suite is an extraordinary space that has been developed in order to, in Lumen’s own words, “play with conventions of expectations in how we teach and learn”.

It is, in essence, a collection of rooms that allow children to explore their own preferred way of learning – but it brings so much more to the table.

The Lumen Learning Trust was set up in 2013 as a learning support initiative that supports three primary schools in Surrey and in March this year they clinched the Gold award in the Website: School, Education or Charity category at the SDAs for their work.

Since launching, the Trust has gone from strength to strength leading to the Lighthouse Suite development at Echelford School in Ashford, Surrey.

Against a distinctly beach-themed backdrop, and under the watchful eye of a glowing neon octopus, the Lighthouse Suite delivers an environment that serves to simultaneously stimulate and engage the children at the School.

Bold décor, beach huts and multi-textured flooring immediately grab the attention of anyone lucky enough to be invited in.

The Nest, a unique room full of comfy beanbags that’s often used for story classes, can be either a space for quiet learning or a place for engaging discussions.

The Wonder Room, however, is the real hidden gem of the project – it’s tucked away out of sight, but those who know where to find it are treated to a huge array of unusual yet awe-inspiring objects, including a wicker rugbeater and an old telephone.

Staff introduce new items to this space regularly, ensuring there’s always something new to explore.

Sarah Vernon, Headteacher of Echelford Primary School, believes that the space motivates children and teachers alike to be the best versions of themselves.

“This is definitely not just a set of rooms to work in when you are looking at ‘The Seaside’ in Geography”, she said.

“It is themed this way to be a stark contrast to a conventional modern classroom – there are no tables or chairs in here, no hidden data projector, no Powerpoint, teachers are stripped back to their best assets – high quality dialogue and exposition.”

Initiatives such as The Lighthouse Suite truly embody the spirit of the Digital Awards. We’re all about innovation, industry leadership, and a practical commitment to exploring new and exciting ways of inspiring others. We look forward to hearing more from Lumen as their scheme continues to evolve – and who knows, perhaps we’ll see them again at SDA18.

About The Lumen Learning Trust:

The Lumen Learning Trust is a learning support initiative that supports three primary schools in Surrey: Saxon Primary School in Shepperton, Riverbridge Primary in Staines-upon-Thames, and of course, The Echelford Primary in Ashford. The leadership team have proven experience in improving learning spaces throughout the county and introducing innovative ways of developing stimulating and rewarding environments for local children.

More information on the project and its various achievements can be found on the Lumen Learning Trust website. For direct enquiries please email the Enrichment Leader, [email protected].

CAMBRIDGESHIRE: CDA17 Winners Announced

Progressive businesses, charities and education providers have been recognised for their online work at the third Cambridgeshire Digital Awards.

Accolades across 11 categories including “Website”, “Blog” and “Use of Video for Business” have been presented to a range of deserving organisations by the Digital Awards independent judging panel.

The victorious Gold, Silver and Bronze award winners were announced on Twitter from 4pm on November 1, 2017.

The Cambridgeshire Digital Awards were founded in 2015 to showcase online work from across the county.

Leading the way were Minos Creative, from Kennett, who won Gold in “Website: Lifestyle & Culture” and “Website: Small Business” for Ruby’s Rambles, and made it a hat-trick by taking the top prize in “Website: Sports & Entertainment” for Langley Park Rally School.

Claiming double gold were BAO, in St Ives, who came out on top in “Website: Marketing & Creative” for jewellery retailer Maravilo and in the flagship “Website” category for their work with CareRooms.

Vet Times by Veterinary Business Development, was named number one in the “Use of Social Media for Business” and L8 Datanet in “Use of Video for Business.”

Gold in “Website: B2B” went to  St John’s Innovation Park by 2idesign, from Cambridge and the “Blog” winner was luxury fashion, travel and lifestyle writer Sally Morgan-Moore.

Victorious in the “Online Retailer” classification was AmaElla Ethical Lingerie by Newt Labs, in Longstanton, and the “Website: School, Education or Charity” Gold Award went to Jesus College University of Cambridge by Contra Agency.

The Headline Sponsor of the Cambridgeshire Digital Awards 2017 was Nimbus Hosting.

CDA17 was supported by Opportunity Peterborough, Connecting Cambridgeshire, Department for International Trade, Cambridge Network, Greater Cambridge Greater Peterborough Enterprise Partnership and South Cambridgeshire District Council.

 

Cambridgeshire Digital Awards 2017 – The Winners

WEBSITE: B2B

BRONZE – Xion Water Solutions by Geek Design
SILVER – RecruitMint by Brave Agency
GOLD – St John’s Innovation Park by 2idesign

ONLINE RETAILER

BRONZE – B2b Cards by Webigi Digital Systems
SILVER – Custom Converse
GOLD – AmaElla Ethical Lingerie by Newt Labs

USE OF VIDEO FOR BUSINESS

BRONZE – Charlotte Peters
SILVER – Simply Good Food TV
GOLD – L8 Datanet

WEBSITE: LIFESTYLE & CULTURE

BRONZE – The Stradivari Trust by 2idesign
SILVER – AmaElla Ethical Lingerie by Newt Labs
GOLD – Ruby’s Rambles by Minos Creative

BLOG

BRONZE – Sookio
SILVER – Newt Labs
GOLD – Sally Morgan-Moore

WEBSITE: MARKETING & CREATIVE

BRONZE – 2idesign
SILVER – Minos Creative
GOLD – Maravilo by BAO

WEBSITE: SCHOOL, EDUCATION OR CHARITY

BRONZE – Injured Jockeys Fund by Webigi Digital Systems
SILVER – iMET by The Hideout
GOLD – Jesus College University of Cambridge by Contra Agency

USE OF SOCIAL MEDIA FOR BUSINESS

BRONZE – Sega’s Football Manager World Cup Final by EventStreaming.tv
SILVER – LK Social Media
GOLD – Vet Times by Veterinary Business Development

WEBSITE: SMALL BUSINESS

BRONZE – Active Life by Webigi Digital Systems
SILVER – FABPulous by 2idesign
GOLD – Ruby’s Rambles by Minos Creative

WEBSITE: SPORTS & ENTERTAINMENT

BRONZE – Active Life by Webigi Digital Systems
SILVER – Lucy Gossage – Professional Triathlete by 2idesign
GOLD – Langley Park Rally School by Minos Creative

WEBSITE

BRONZE – Minos Creative
SILVER – Cofinitive
GOLD – CareRooms by BAO

ESSEX: Indy Consultancy Appointed EDA18 “Content Partner”

New copywriting and communications agency Indy Consultancy has joined the Essex Digital Awards as its official “Content Partner” for 2018.

The Great Baddow company will gain substantial exposure from its connection with the EDAs – which has the largest following of any business awards in the county – and will provide online content throughout the scheme.

Described as “more than simply a copywriting agency” by Managing Director Danielle Haley, Indy Consultancy offers a range of services including website copy, print copy, blogging services, proofreading, content strategy and social media management.

Ms Haley – a former Director at Freelance SEO Essex, the highly successful SEO/PPC firm which has been Associate Sponsor of the EDAs since 2014 – said: “Having worked closely with the Digital Awards since its inception, I couldn’t be more excited to be joining forces with the team in a greater capacity and supporting their content strategy.

“I’ve seen first-hand the benefits the EDAs can bring to businesses that enter or sponsor the Awards, particularly when it comes to making valuable connections within the industry, and I can’t wait to help many more organisations leverage excellent promotional opportunities in the coming months.

“I feel that the role perfectly suits my unique skillset and I’m confident that I can bring extra impetus to what is already an incredibly successful programme.”

Indy Consultancy also offers The Full Marketing Package, a tailored in-depth solution with broad scope to cover a full marketing strategy, content marketing plan, website design and build and graphics, imagery, media and website optimisation where required.

For more information visit their website or call Danielle on 07801 599354.

CAMBRIDGESHIRE: CDA17 Finalists Announced

The finalists of the Cambridgeshire Digital Awards 2017 have been unveiled, ahead of an historic finale to the competition.

With the backing of headline sponsor Nimbus Hosting, winners of the CDAs will – for the first time in Digital Awards history – be announced entirely online.

In a break from tradition organisers have decided to crown the winners of Gold, Silver and Bronze Digital Awards in 11 categories via social media, rather than laying on a presentation soiree.

The winners of CDA17 will be chosen by the Digital Awards independent judging panel and revealed via Twitter on November 1.

The CDAs are supported by Department for International Trade, Greater Cambridge and Greater Peterborough Enterprise Partnership, Connecting Cambridgeshire, South Cambridgeshire District Council, Cambridge Network and Opportunity Peterborough.


BLOG

Charlotte’s Compass by Sookio
LK Social Media
Newt Labs
Sally Morgan-Moore
She’s A Gentry
Sookio
That Marketing Punk

ONLINE RETAILER

AmaElla Ethical Lingerie by Newt Labs
B2b Cards by Webigi Digital Systems
Custom Converse
Maravilo by BAO
The Mobility Aids Centre by Brave Agency
Vaara by BAO

USE OF SOCIAL MEDIA FOR BUSINESS

Ace by Mobas
LK Social Media
Sega’s Football Manager World Cup Final by EventStreaming.tv
Simply Good Food TV by The Food Marketing Expert
St Catharine’s College
Vet Times by Veterinary Business Development
Vindis Motor Group by Mobas

USE OF VIDEO FOR BUSINESS

Charlotte Peters
Domino Printing Sciences Ax-Series Product Launch by Somersault
HeadStart Clinics
L8 Datanet Ltd
Sally Morgan-Moore
Simply Good Food TV
WaveFX

WEBSITE

Birketts LLP by Crafted
CareRooms by BAO
Cofinitive
Minos Creative
The Stradivari Trust by 2idesign
Transversal by Mobas
Vaara by BAO

WEBSITE: B2B

ARC – Cambridge by Cofinitive
Cofinitive
Priden Engineering by Brave Agency
RecruitMint by Brave Agency
St John’s Innovation Park by 2idesign
Transversal by Mobas
Xion Water Solutions by Geek Design

WEBSITE: LIFESTYLE & CULTURE

AmaElla Ethical Lingerie by Newt Labs
HeadStart Clinics
Ruby’s Rambles by Minos Creative
Sally Morgan-Moore
The Stradivari Trust by 2idesign
Vaara by BAO
Walk In Our Shoes by Hello Lovely

WEBSITE: MARKETING & CREATIVE

2idesign
Brave Agency
Cofinitive
FWA
Maravilo by BAO
Minos Creative
NetXtra by Mobas

WEBSITE: SCHOOL, EDUCATION OR CHARITY

Greener Growth by Cofinitive
iMET by The Hideout
Injured Jockeys Fund by Webigi Digital Systems
Jesus College University of Cambridge by Contra Agency
Parkside Federation Academies by 2idesign
Peterborough Association for the Blind by Brave Agency
St Neots Museum by Mobius

WEBSITE: SMALL BUSINESS

2idesign
Active Life by Webigi Digital Systems
Custom Converse
FABPulous by 2idesign
FWA
Krishna Solanki Designs
Ruby’s Rambles by Minos Creative

WEBSITE: SPORTS & ENTERTAINMENT

Active Life by Webigi Digital Systems
Comberton Sports and Arts by Minos Creative
GirlRunningLate
Langley Park Rally School by Minos Creative
Lucy Gossage – Professional Triathlete by 2idesign

HERTS: 4 Ways to Improve an AdWords Campaign with Distinctly

We’re delighted to welcome Distinctly as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

Founded in 2009, Distinctly provide search marketing services including PPC, SEO and digital PR, which increase visibility, boost rankings and deliver real results for clients including Arsenal football club, aesthetic beauty specialists Karidis, designer furniture retailer BoConcept and Kenwood JVC electronics.

In the lead up to HDA17 which takes place on September 21 at Knebworth House, we caught up with Rob Laver, PPC manager at Distinctly, who shared with us four essential ways to improve the success of your Google AdWords campaign.

Rob said: “Designed to increase ad efficacy and boost your return-on-investment, our must-read guide to our essential ways to improve your AdWords campaign will maximise the success of your Google Adwords activity. Here are my top tips.”

Advert Extensions

An ideal opportunity to improve click through rate (CTR) – and, as a result, overall campaign performance – advert extensions make ads more appealing to users by providing useful, relevant information within an ad, as well as increasing the size considerably. Free to include in your ads, popular ad extensions include telephone numbers, address details or links to specific pages on your site.

Less well-known ad extensions include:

  1. Structured snippet extensions

What are structured snippet extensions?

Structured snippets are extensions that highlight certain aspects of your products or services.  They sit underneath your text ad in the form of a header.

How do structured snippet extensions work?

You decide which information potential customers will find most valuable when considering your products or services. You then add specific details to call out, such as:

  • Brands
  • Degree programmes
  • Destinations
  • Hotel locations
  • Insurance coverage
  • Courses
  • Shows

 

Ads can display up to 2 headers at a time, alongside the 80-character description allocated to each one.

AdWords automatically chooses the best header combinations to show based on an algorithm, so it’s advisable to add as many relevant extension headers as possible in order to maximise the visibility of your ads.

  1. Text message extensions

What are text message extensions?

Also known as ‘click-to message’, text message ad extensions are intended to be a simple way to allow your customers to contact you, at a time that is suitable for them.

How do text message extensions work?

Clicking or tapping the ‘text’ option within an ad automatically launches the device’s messaging app, with a pre-written message tailored to the service or product they are enquiring about, whether that is a hotel, theatre show or opening hours, for example.

Many advertisers are already using click-to-message ad extensions to take advantage of a faster way to connect with users on mobile devices, with the aim of increasing their conversion rates.

  1. Affiliate location extensions

What are affiliate location extensions?

Designed to display nearby retail locations that sell specific branded products, affiliate location ad extensions are invaluable to wholesalers and manufacturers who do not have their own dedicated retail space, be that online or bricks and mortar.

How do affiliate location extensions work?

Similar to standard location ad extensions, affiliate location extensions display the nearest locations where a product or service is available, in the vicinity of your current location. Results are shown as an address or, if there are multiple retailers within the radius, on a map.

Affiliate location extensions do not have to be linked to a Google My Business account as standard location extensions do. You can simply choose the location where your product/service is available from a list when you create your ads.

  1. Price extensions

What are price extensions?

Designed to display custom prices in detail, price extensions allow searchers to find what they want quickly and easily from your ad.

How do price extensions work?

Price extensions appear below your text ad on both desktop and mobile. They provide more space to display details about what your brand or business offers.

Each price has its own link, so users can click or tap directly from the extension to the relevant page on your site.

Easy to update, you can change your price extensions to show sale or promotional pricing. You can also choose the days of the week, times of the day and specific dates that your price extensions are displayed.

Remarketing for Search

Remarketing lists for search ads, or RLSA, is a feature within AdWords that lets you customise your search ads campaign to target users who have previously visited your site. You can then tailor your bids and ads to these visitors when they’re searching on Google and other search partner sites.

By applying an audience list of either cookies or email addresses collected, you can bid more aggressively for previous visitors to your website, as they use Google to search for relevant keywords.

  1. Device Usage

AdWords allows you to see whether people clicking on your adverts are using their desktop, mobile or tablet to search most frequently. Importantly, you can also see which device converts best, which allows you to implement the data to reduce visibility for high wastage areas, or increase bids for the best converting.

You set a default bid for one device, for example mobile, with the option to set bid adjustments for the other two devices, in this case tablet and desktop.

  1. Advert Scheduling

Using the dimensions tab within AdWords, you can see which days of the week or even hours of the day users are converting on most frequently, and then schedule your adverts to show more frequently during these times.

You can customise elements such as only scheduling specific ads to display during business hours when you are there to handle customer enquiries.

To find out more information about AdWords Campaigns, contact Distinctly by emailing [email protected] or calling 01923 728191.

HERTS: TOP 5 ADVANCED SEO TACTICS FOR 2017 WITH DISTINCTLY (PART 5)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we caught up with Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this final episode in a series of five Tom explains Survey Based Content. What is it and why you should take it seriously in your business.

What is Survey Based Content?

A key facet of linkable content, survey based content allows you to target specific demographics to ascertain key information and answer questions. This in turn allows you to create content which is tailored to be wholly relevant to the specific age, location and interests of a group, ensuring they are more likely to engage with it through interaction, shares and likes and most importantly, links.

Why do you need Survey Based Content?

With the abundance of repurposed content that exists online and the potential penalties such duplication may cause, creating unique content for your brand is more important than ever in order to build links and drive relevant traffic to your site.

Effective, structured survey data is one such way of doing this. Through detailed planning and research, you can produce content that is truly insightful, interesting and unique, all of which are essential in producing great content.

A survey is also an ideal way to establish authority and relevance in your industry, particularly if you are the first to respond to an event or national piece of breaking news by gauging the public’s opinion on it before anyone else has.

The resulting data can be turned into aesthetically appealing graphs and infographics, plus press releases which can be utilised across both print and digital PR activity, increasing visibility of and authority for your brand or business.

To find out more information about Survey Based Content, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 4)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this fourth edition in a series of five Tom explores Schema Mark Up. What is it and why you should take it seriously in your business.

What is schema mark up?

An essential part of building a successful local SEO strategy, schema mark up is a code that assists search engines such as Google, Yahoo and Bing to return the most relevant and informative results for users.

Why do you need schema mark up?

Schema mark up is key to help your brand or business stand out from your competitors within SERPs. Particularly within saturated industries, optimised listings can make the difference between a user browsing and converting.

While the full list is extensive, popular elements which can be ‘marked up’ within a listing include:

  • Events
  • Organisations
  • People
  • Places
  • Products

Schema mark up is particularly effective for optimising – and differentiating between – businesses with several physical locations, such as restaurants, shops, banks and retail outlets. The ability to add information such as opening hours, location and any particular facilities all make the listing more enticing to a user, thus making them more likely to click and convert.

Whilst there is no conclusive proof as yet that schema mark up improves page rank, SERP listings with rich content are proven to have a higher CTR.

Experimenting with schema mark up is worthwhile to see how your target audience responds.

To find out more information about Schema Mark Up, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 3)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this third part in a series of five Tom explores Search Led Blog Content. What is it and why it should be on your radar.

What is search led blog content?

Intrinsic to successful content marketing, search led blog content is founded on SEO insight – such as detailed keyword research – to target exactly what users are searching for. No longer will you need to wonder ‘what shall I write about on my blog?’

Why do you need search led blog content?

Content can be tailored to target potential customers at any stage in their purchasing or browsing journey, whether they are researching or they are ready to buy.

The opposite of content for content’s sake, search led blog content is helpful and informative. Designed to build trust and establish authority and founded on firm insight, each piece of content is fully – and naturally – optimised, ensuring the post or article ranks quickly and effectively, to drive relevant, high quality traffic to your site.