We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.
Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.
Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.
In this second part in a series of five Tom explores Digital PR. What is it and why you should be taking it seriously.
What is digital PR?
A form of outreach, digital PR is used to increase your brand’s online presence and bolster your company identity.
Whilst PR activity was previously more common in print, digital PR has now taken precedence over traditional channels such as newspapers and magazines as brands, websites and companies seek top-tier coverage in the press and target media outlets.
Why do you need digital PR?
Digital PR is the foundation for building relationships with journalists and key influencers who will make a difference to your brand and the publicity you gain. It drives both brand awareness and website authority through target influencer advocacy and authentic, relevant relationships.
Not only are you establishing high-quality relationships with influential people in the industry, you’re also formulating an association between your brand and the website, online magazine or newspaper you are featured in. This serves to entice the publication’s readership to become familiar with your brand and, in turn, to trust you, enhancing and building your credibility.
Cross-channel and cost-effective, premium content and relevant placement ensures your brand or business is in front of your desired audience.