We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.
Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.
Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.
In this third part in a series of five Tom explores Search Led Blog Content. What is it and why it should be on your radar.
What is search led blog content?
Intrinsic to successful content marketing, search led blog content is founded on SEO insight – such as detailed keyword research – to target exactly what users are searching for. No longer will you need to wonder ‘what shall I write about on my blog?’
Why do you need search led blog content?
Content can be tailored to target potential customers at any stage in their purchasing or browsing journey, whether they are researching or they are ready to buy.
The opposite of content for content’s sake, search led blog content is helpful and informative. Designed to build trust and establish authority and founded on firm insight, each piece of content is fully – and naturally – optimised, ensuring the post or article ranks quickly and effectively, to drive relevant, high quality traffic to your site.