We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.
Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.
Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.
In this first episode in a series of five Tom explores Log File Analysis; what is it and why is it important?
Tom said: “On-page optimisation and link building alone are no longer enough for successful SEO. Optimise your online presence through 2017 and beyond with our essential guide to five advanced SEO tactics, what they are and why you and your business should be utilising them, starting with Log File Analysis.
Log File Analysis
What is log file analysis?
A key element of technical SEO, log file analysis is key to ensuring your site ranks well before any on-page optimisation, content marketing or link building begins.
A log entry is created each and every time a server, app, OS or device performs an action, such as a visitor browsing a page on a site. Depending on the size of your site, this could total thousands per minute. Each entry is then stored on the server, with the resulting entries collated to form a log file.
Log file analysis is the process of examining these files to interpret findings from the data, including:
- Security issues – such as hacking or malware
- Compliance – ensuring required security levels are met
- Network issues – identifying any system errors
- Development and QA – identifying any bugs or flaws in a code or design release
- Customer experience – ensuring visitors navigate smoothly through your site, particularly in areas such as a checkout or bookings page
Why do you need log file analysis?
Log files are a useful means of interpreting and understanding crawl behaviour for your website. Analysis of your log files can help you identify any potential issues with your site such as:
- Areas of crawl deficiency
- Any accessibility errors identified during a crawl
- If crawl budget is being wasted and where
Any necessary updates and improvements can then be implemented, ensuring your site receives higher rankings plus potentially increased traffic, a higher conversion rate and optimum sales.
Whilst log files only tend to be investigated as a result of an issue such as a bug, hack or system error, it is recommended you analyse your log files on a regular basis as failing to identify and correct flaws in your site can cause issues such as:
- Search engines such as Google may reduce their crawl capacity of your site due to a high level of error codes. This may affect your site page ranks
- Pages you do not wish to appear in your SERPs may be crawled
- Any URL redirects may not pass on link juice, causing your page rank to drop
For more information, [email protected] or call 01923 728191.