Following the Milton Keynes Digital Awards on 13 October, we spoke to Aarthi Irvathraya of Vusiem, who won Gold for Mobile App for their British Museum guide.
Could you tell us a little about your organisation?
At Vusiem, we are focused on creating interactive educational experiences for museums and galleries. Our goal is to create a next-generation technology platform that is fun, easily accessible, appeals to an emerging digital-savvy young audience and gets them involved in our fantastic museums showcasing our heritage and human ingenuity.
What made you get involved in the MKDAs?
Digital is the future, both of our post-Brexit economy and our increasingly plugged-in way of life. With such breathtaking innovations that are going on in the digital space, we were eager to showcase some of the interesting stuff that we at Vusiem have been up to. And what better place to showcase our achievements than at the annual Milton Keynes Digital Awards.
What does winning gold at the MKDAs mean to your organisation?
These awards are a tremendous encouragement for us. As a startup, it is often a lot of hardwork, late nights and seemingly endless bouts of tough challenges. When such an opportunity to celebrate comes along, it is like a shot of adrenaline right into the veins of our motivation.
Where will you be putting your award?
Right at the entrance, where everyone can see. Where else?!! It does make for such a great showcase and conversation-starter.
What was your most memorable moment from the MKDA presentation evening?
To be honest, we were not expecting to win the gold considering the stellar competition in the Mobile App category. So, after the bronze and silver awards were announced, we were a bit downcast wondering what to do the rest of the evening. So when we were called out for the Gold, it certainly came as a bit of a shock and surprise (albeit in an extremely good way!!).
What’s the best thing about the Milton Keynes business community?
There are places which are great places to work but can be a bit boring to live. And there are places which are great places to live but are the back of beyond from a business perspective. The fantastic thing about Milton Keynes is that it is not only a great place to live for a young family like ours, but also buzzing with entrepreneurship and business growth. The community here is closely-knit and very supportive to entrepreneurs like us with a special mention to the digitally ambitious and pro-innovation initiatives of the Milton Keynes Council and Administration.