KENT: KDA17 Finalists Announced

The finalists of the Kent Digital Awards 2017 have been announced and tickets for the Presentation Evening are now available.

The remaining entrants in each category are now in with a chance of clinching Gold, Silver and Bronze awards at the third KDA dinner ceremony on June 1, at Ashford International Hotel, Ashford.

Tickets are on sale now and are expected to go quickly, following last year’s sell-out event.

The KDA team claim the event will be a “an amazing celebration”, with networking and entertainment lined up alongside the awards presentation.

Presenting awards at the Presentation Evening will be Headline Sponsor Cripps alongside a number of influential organisations across the county.

KDA17 is also supported by Kent County Council, West Kent Chamber of Commerce & Industry, Kent Connects, The Kent Foundation, Sleeping Giant Media, Tonbridge & Malling Borough Council and Clare Reeves Voiceovers.

The Kent Digital Awards 2017 Presentation Evening will include an arrival drink, two-course meal and a complimentary third of a bottle of wine person.

The event will be hosted by the former BBC presenter Robin Bailey.

Tickets are priced at £62.50+VAT with a special 10% discount on tables for ten click

The KDAs is the first and only scheme within the county dedicated to celebrating the online achievements of businesses, schools and charities.


Kent Digital Awards 2017 Finalists

BLOG
Infinity Group
Inside Martyn’s Thoughts
ionCube
Muddy Stilettos Kent
Talk Stagey To Me
The Hideout
THP Accountants by Whitefish Marketing

MOBILE APP
50 50 – The Addictive Slicing Game by App Design Dot Company
My Fitness Times by ChilliApple
PLA Tidal Thames by mso
Punditto by Ether Creative
Whympr by Ether Creative

ONLINE RETAILER
Airberg by Larrytech
Cocoapod by ifour
Compare and Recycle
Maidenhead Aquatics by Ether Creative
Questor Insurance
The Essex Group by The Creation Lab
Titan Grass by Brave Little Tank

RESPONSIVE WEBSITE
Cancer Research Winter Run Series by Red Bullet
ChilliApple
Get in the Mood by Ether Creative
Lounge Hair Boutique by YmeriHart
Supersonic Playground
Team Bridle Racing by Signature Image Consultants
The Funeral Planning Authority by The Hideout

USE OF SOCIAL MEDIA FOR BUSINESS
Diggerland UK
EVision Supercars
ifour
Questor Insurance
Swale Young People
Tru-Lawn by Brave Little Tank
Visit Thanet by Thanet District Council

USE OF VIDEO FOR BUSINESS
ASG Designs
Ashford Borough Council by Pillory Barn
Curve Interactive
HOPS360° by Digitom
Hospitality Finder
Ruxley by The Creation Lab
The Drummer Agency

WEBSITE
Falcon
Jones Britain by ifour
Kent Sport by Red Bullet
Maidstone Museum by The Hideout
Northfleet School For Girls by Open Water
Project 64
Sunways Leisure Travel by mso

WEBSITE: B2B
Bizbutterflies
CC Studio Architects by Brave Little Tank
ITL Group by Pillory Barn
Itris by ifour
Kent and Medway Growth Hub by Pillory Barn
McBrides by Larrytech
Testudo by Interactive Red

WEBSITE: LIFESTYLE & CULTURE
Chord Electronics by 6-2 Design
Jordan Acoustics by Ether Creative
Kent Connected by Red Bullet
Radiance by Helena
RetroLab by ecce.
Urban Truffle by Squiders
V-Tex by ifour

WEBSITE: MARKETING & CREATIVE
Brave Little Tank
Falcon
Larrytech
Maxim
Project 64
Röff & Co.
Supersonic Playground

WEBSITE: SCHOOL, EDUCATION OR CHARITY
Christ’s Hospital by mso
Fosse Bank School by The Hideout
Heritage Watch (Kent) by Ether Creative
Lola’s Journey by YmeriHart
Northfleet School For Girls by Open Water
PassPilot by Falcon
Rugby School by mso
Swale Young People

WEBSITE: SMALL BUSINESS
Beverly Landais by Larrytech
Falcon
Flying Fish Properties
GeoMedia
Loud Monkey by The Hideout
Reco Surfaces by Fly Marketing
The Piano Shop Kent by Larrytech

WEBSITE: SPORTS & ENTERTAINMENT
Avenue Tennis by ifour
Cancer Research Winter Run Series by Red Bullet
Gravesham Borough Council – The Woodville by Seatlive
Kennington Cricket Club by YmeriHart
Kent Sport by Red Bullet
Miloco Studios by Ether Creative
Team Bridle Racing by Signature Image Consultants

WEBSITE: TOURISM & HOSPITALITY
Elite Pubs by Squiders
Kent Life by Red Bullet
Love it Here Holidays by The Hideout
Maidstone Museum by The Hideout
Root 1066 by ifour
Sunways Leisure Travel by mso
The Aspinall Foundation

KENT: A Few Minutes With Pete Kenyon of Cripps

At the Kent Digital Awards, we are very proud to be working with the law firm Cripps, our Headline Sponsor.

It may be fair to say that overall the legal professional has not enjoyed the easiest transition to digital, but Cripps is among those bucking the trend.

Indeed the team at Cripps is rolling out a digital strategy, a move that it sees as “fundamental” to maintaining its long history of success as one of the region’s leading law firms.

We spoke to Pete Kenyon, the head of the Advertising, Technology and Media team at Cripps, about the firm and its emphasis on embracing digital technology.

Could you describe your organisation and its services?

Cripps is a key regional firm and is also ranked as a Top 100 UK law firm. We have around 350 people offering a combination of expertise to corporates and to individuals advising them on the full range of legal issues which face them.

We advise on a broad range of matters including corporate transactions, commercial contracts, employment law, IT, IP and dispute resolution. Families and individuals come to us for assistance in relation to property, inheritance issues, estate planning, matrimonial and family law matters.

The firm adopts a sector focus, with one of our key sectors being Advertising, Technology and Media.

What made you want to become involved with the Digital Awards?

For us, getting involved with the Kent Digital Awards presents a great opportunity to support local businesses that, like us, have a keen interest in digital technology.

As head of the Advertising, Technology and Media team at Cripps, I get to work with businesses that place digital innovation at the very heart of what they do. So, we understand that for many organisations, utilising digital media effectively is essential if they are to remain competitive.

I believe it’s important that these businesses are recognised and rewarded for the way in which they are using digital technology to drive growth and revenue; the Digital Awards do this.

Cripps has always been a great supporter and active member of the Kent business community. Supporting the KDAs provides us with an opportunity to underline our commitment to Kent business and help create a platform for celebrating success and sharing ideas and best practice.

How would you describe your organisation’s relationship with digital technology?

The legal profession is undergoing a massive transformation – we know that to remain a key player our digital strategy is fundamental to that.

As a business, we always put our clients first. We rely heavily on digital technology to help us do this. It allows us to deliver services to our clients more efficiently and cost effectively.

Investing in technology to improve our client service is a critical component of our strategy, enabling agile working and the ability to serve clients wherever we or they are. In late 2016 we moved to cloud based technology, virtual desktops and cloud telephony. Earlier in 2016, we introduced an e-learning platform to complement our award winning intranet.

Our client first approach is also reflected in the structure of our website, which has been designed to echo how people want to access legal advice, rather than how we structure ourselves internally.

How has your relationship with your customers/clients changed with the dawn of digital technology?  

Advances in digital technology have provided us with a wide variety of ways to interact with our clients and of course this can only be a good thing. We are able to engage with different audiences through our focused social media campaigns and the potential reach of these campaigns is far larger than through the use of traditional communication tools. However, as a business that strives to treat everyone as an individual and to deliver a bespoke service, we know that even the best digital communications can never replace a face to face meeting.

Our aim is to constantly keep an eye on tomorrow in order to ensure that we embrace all of the technological changes which can benefit the clients’ Cripps experience. This will often mean providing a multi faceted user experience which we embrace. Our philosophy is that through a great understanding of the tech on offer, the opportunities for us are endless – this is a very exciting time to be offering legal services.

Which social media campaigns or accounts have really caught your eye recently?

The “live there” campaign from Airbnb was really interesting – a great way to bring to life the power of their offering to access real life experiences was very clever – whilst maintaining clarity and simplicity, something not always characteristic of campaigns…

What have you found to be the most positive and negative aspects of using social media for your business?

We always look to engage with our clients and contacts in the easiest way possible for them. Social media channels offer another way for people to get in touch and start a conversation. Social media also allows us to share information and comment on topical issues faster than ever, allowing us to demonstrate that we are on top of the important issues impacting our audience. We share regular updates, insight and links on Twitter through @CrippsLaw, LinkedIn and host a number of blogs. Having Twitter accounts and blogs dedicated to key sectors and areas of law (technology, employment, food and drink, healthcare etc) allows us to deliver more targeted and meaningful messages.

But of course, there are downsides – as lawyers – we are always acutely aware of these.

Once something is shared on social media, it is out there for all to see. Any control of how that information is managed and disseminated is lost. This can be challenging if you want to control how information is shared, so we always have to be mindful of this when we interact with social media.

The other challenge is that, in allowing freedom to speak, we need to consider the wider implications to our brand. We are of course a law firm, but we also believe strongly in individual thought and creativity. It is so important to strike the right balance, as failure to do so can cut the life blood of social media which is the energy and passion of individuals to communicate.

What advice would you give to businesses looking to improve their online activity?

As a technology lawyer, I spend much of my time working with clients whose business models rely on the use of technology. So often, when a business wants to increase online activity, they launch into it without too much thought. What can possibly go wrong? Like any other big investment, proper planning is required and having a meaningful and structured digital strategy in place is essential. This can help to get a handle on costs from the start, identify required expertise and reduce inherent risks. It is far easier to destroy a brand now than ever before because the reach of campaigns is so vast. Equally, when handled properly and with the right planning, a campaign can revolutionise your business. For me, the biggest mistake that is made is businesses thinking they can do it all themselves. My advice is to stick to what you know and get the experts in to help you with what you don’t.

 

KENT: Cripps Unveiled as Headline Sponsor of KDA17

Award-winning law firm Cripps has agreed a deal to become Headline Sponsor of Kent Digital Awards 2017.

The top-tier Legal 500 firm, which has offices in Tunbridge Wells, Kings Hill and London, will present the flagship “Website” award at KDA17.

It is the first time Cripps has been involved with the KDAs and marks their ongoing commitment to supporting Kent’s business community and the digital arena.

In the past year Cripps itself has won a raft of accolades at industry events including the City Wealth Future Leaders Awards 2016, Kent Invicta Chamber of Commerce Annual Business Awards 2016 and South East Dealmakers Awards 2017.

Cripps has also been awarded “Top Ranking” by Chambers and Partners UK, a comprehensive annual guide to the legal profession.

As a key regional law firm, Cripps has a team of around 350 and offers a rare combination of expertise across both personal and commercial law. This includes advising on matters such as, employment law, commercial contracts and dispute resolution, debt recovery, insolvency claims, corporate transactions and restructuring, legal advice for directors, IT, IP, partnerships and professional practices, wills and probate planning, family law and commercial and residential property.

Its full range of services is listed on Cripps.co.uk alongside blogs, a news feed and resources for understanding the law and developments relating to Brexit.

As well as its well resourced website, Cripps offers regular information, insight and links on Twitter through @CrippsLaw

The firm is a great supporter of the Kent community and is a member of the West Kent Chamber of Commerce & Industry, Kent Invicta Chamber of Commerce and the Federation of Small Businesses.

In 2016, Cripps raised £16,000 for its chosen charity of the year, Alzheimer’s Society and in 2017 is supporting the Teenage Cancer Trust.

As Headline Sponsor of KDA17, Cripps will take a prominent position at the Presentation Evening on June 1 at Ashford International Hotel.

Pete Kenyon, partner and head of the firm’s advertising, technology and media sector group, explained why Cripps chose to get involved with the third annual Kent Digital Awards.

“Digital is an essential part of business strategy from new customer acquisition to driving loyalty and continuously improving the customer experience.

“At Cripps we work with clients to achieve their business (or personal) goals and understand how deeply important digital channels are for them.

“We’re excited to support the Kent Digital Awards and encourage companies across the county to enter so they can be recognised and rewarded for their creative and progressive thinking.

“This is a great way to help raise their profile and to showcase how digital media can be used as a way of driving a business forward.”

Robin Bailey Chairman of the KDA Judging panel said: “We are delighted to announce the appointment of Cripps as Headline Sponsor of the Kent Digital Awards 2017.

“Cripps is a very successful law firm which is highly respected across Kent and further afield.

“Through the Kent Digital Awards, Cripps will be able to build upon their strong relationships with the Kent business community and align themselves with the Digital Awards brand, which stands for progression, collaboration and best practice.”

In a refreshingly distinctive way Cripps describes how it works with clients in a simple booklet which can be accessed here http://my.page-flip.co.uk/00000013/00012513/00089162/

As Pete says “At Cripps we’re focused on delivering the human face of law whether it’s through our website, on social media, via emails or in person. We’re people first and lawyers second and that’s why so many of our clients come back to us year after year.”