Herts: HDA17 Winners Announced

Outstanding charities, schools and businesses across Hertfordshire have been recognised for their online work at the third annual Hertfordshire Digital Awards.

Accolades across 13 categories including “Website”, “Blog” and “Use of Social Media for Business” were presented to outstanding organisations at Knebworth House this evening, September 21.

Former BBC presenter Robin Bailey hosted and handed Gold, Silver and Bronze prizes to a host of worthy winners.

Special guests included Tim Dunton, from Headline Sponsor Nimbus Hosting, Tom Shurville, Managing Director of Distinctly and Lucy Gravatt from the Hertfordshire Local Enterprise Partnership, all of whom presented awards.

The Hertfordshire Digital Awards was founded in 2015 to showcase online work from across the county, and is the 19th Digital Awards event since 2013.

SA Law, Fluid Studios and Advanced Web Designs grabbed the limelight after picking up two Gold awards each.

Solicitors SA Law, from St Albans, won Gold in “Blog” for The Reluctant Divorcee and “Use of Social Media for Business”.

Fluid Studios, a web design firm in Baldock, came out on top in “Website: B2B” for their SEC Group project and in “Website: Marketing & Creative” for their work on behalf of Big Reach Marketing.

Topping the podium for “Responsive Website” was Steven Oates by Advanced Web Designs, Hertford, who also led the way in “Website: Tourism & Hospitality” for their design on behalf of Holiday Tots.

The overall “Website” Gold was scooped by Hitchin-based Insites Digital for Town and Country Estate Agents, while HK Jewellery by Daymedia won out in “Online Retailer”.

Tasting success in “Use Of Video For Business” was Asset TV – based in Harpenden – which offers video content solutions to the investment markets.

Victorious in “Website: Small Business” was Hemel Hempstead PPC agency My Mustard and Bishops Stortford College saw glory in “Website: School, Education or Charity”.

Walking away with the top prize in “Website: Lifestyle & Culture” was CycleFox by Rubber Cheese, in Sawbridgeworth, and in “Website: Sports & Entertainment” Fangs FX by Smoking Rocket, based in Tring.

Hertfordshire Digital Awards 2017 – The Winners

BLOG
GOLD: The Reluctant Divorcee by SA Law LLP
SILVER: Vivacious Mum by Kiran Singh
BRONZE: VSL Group

ONLINE RETAILER
GOLD: HK Jewellery by Daymedia
SILVER: JSapphirah London by MzBee
BRONZE: Ultimate Performance by The Creative Clinic

RESPONSIVE WEBSITE
GOLD: Steven Oates by Advanced Web Designs
SILVER: Longcroft Cat Hotel by Link Digital
BRONZE: KDW Independent Financial Planning

USE OF SOCIAL MEDIA FOR BUSINESS
GOLD: SA Law LLP
SILVER: HitchinTV
BRONZE: St Albans Cathedral by iUVO

USE OF VIDEO FOR BUSINESS
GOLD: Asset TV
SILVER: Cincera Productions
BRONZE: IGL Films

WEBSITE
GOLD: Town and Country Estate Agents by Insites Digital
SILVER: Vertas Group by Rubber Cheese
BRONZE: Fresh Lemon

WEBSITE: B2B
GOLD: SEC Group by Fluid Studios
SILVER: Parsons Architecture + Design by Shy Studios
BRONZE: Vertas Group by Rubber Cheese

WEBSITE: LIFESTYLE & CULTURE
GOLD: CycleFox by Rubber Cheese
SILVER: Ruby’s Rambles by Minos Creative
BRONZE: Sejal Anujah Shah by WPMaintain

WEBSITE: MARKETING & CREATIVE
GOLD: Big Reach Marketing by Fluid Studios
SILVER: MCS Creative
BRONZE: FWA

WEBSITE: SCHOOL, EDUCATION OR CHARITY
GOLD: Bishop’s Stortford College
SILVER: Mathematics Mastery by Rubber Cheese
BRONZE: Kings Langley Secondary School by FSE Design

WEBSITE: SMALL BUSINESS
GOLD: My Mustard
SILVER: Mainline Baits by Advanced Web Designs
BRONZE: The Illustrated Chef BBQ Company

WEBSITE: SPORTS & ENTERTAINMENT
GOLD: Fangs FX by Smoking Rocket
SILVER: R3Store Studios by Netrix
BRONZE: Ultimate Performance by The Creative Clinic

WEBSITE: TOURISM & HOSPITALITY
GOLD: Holiday Tots by Advanced Web Designs
SILVER: Plymouth Gin Distillery by Rubber Cheese
BRONZE: Studley House Farm by Fluid Studios

 

HERTS: TOP 5 ADVANCED SEO TACTICS FOR 2017 WITH DISTINCTLY (PART 5)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we caught up with Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this final episode in a series of five Tom explains Survey Based Content. What is it and why you should take it seriously in your business.

What is Survey Based Content?

A key facet of linkable content, survey based content allows you to target specific demographics to ascertain key information and answer questions. This in turn allows you to create content which is tailored to be wholly relevant to the specific age, location and interests of a group, ensuring they are more likely to engage with it through interaction, shares and likes and most importantly, links.

Why do you need Survey Based Content?

With the abundance of repurposed content that exists online and the potential penalties such duplication may cause, creating unique content for your brand is more important than ever in order to build links and drive relevant traffic to your site.

Effective, structured survey data is one such way of doing this. Through detailed planning and research, you can produce content that is truly insightful, interesting and unique, all of which are essential in producing great content.

A survey is also an ideal way to establish authority and relevance in your industry, particularly if you are the first to respond to an event or national piece of breaking news by gauging the public’s opinion on it before anyone else has.

The resulting data can be turned into aesthetically appealing graphs and infographics, plus press releases which can be utilised across both print and digital PR activity, increasing visibility of and authority for your brand or business.

To find out more information about Survey Based Content, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 4)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this fourth edition in a series of five Tom explores Schema Mark Up. What is it and why you should take it seriously in your business.

What is schema mark up?

An essential part of building a successful local SEO strategy, schema mark up is a code that assists search engines such as Google, Yahoo and Bing to return the most relevant and informative results for users.

Why do you need schema mark up?

Schema mark up is key to help your brand or business stand out from your competitors within SERPs. Particularly within saturated industries, optimised listings can make the difference between a user browsing and converting.

While the full list is extensive, popular elements which can be ‘marked up’ within a listing include:

  • Events
  • Organisations
  • People
  • Places
  • Products

Schema mark up is particularly effective for optimising – and differentiating between – businesses with several physical locations, such as restaurants, shops, banks and retail outlets. The ability to add information such as opening hours, location and any particular facilities all make the listing more enticing to a user, thus making them more likely to click and convert.

Whilst there is no conclusive proof as yet that schema mark up improves page rank, SERP listings with rich content are proven to have a higher CTR.

Experimenting with schema mark up is worthwhile to see how your target audience responds.

To find out more information about Schema Mark Up, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: HDA17 Finalists Announced

The finalists of the Hertfordshire Digital Awards 2017 have been announced and tickets for the prestigious Presentation Evening are now available.

The remaining applicants in each category are now in the running for clinching Gold, Silver or Bronze awards at the third HDA dinner ceremony on September 21, at Tithe Barns, Knebworth House.

Tickets are on sale now and are expected to move quickly, following last year’s sell-out event.

An abundance of networking and entertainment is lined up alongside the awards presentation.

Presenting awards at the Presentation Evening will be Headline Sponsor Nimbus Hosting and Associate Sponsor Distinctly alongside a number of influential organisations across the county.

HDA17 is also supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, Department for International Trade, Welwyn & Hatfield Borough Council and Clare Reeves Voiceovers.

The Hertfordshire Digital Awards 2017 Presentation Evening will include an arrival drink, two-course meal and a complimentary third of a bottle of wine person.

The event will be hosted by the former BBC presenter Robin Bailey.

Tickets are priced at £62.50+VAT with a special 10% discount on tables for ten click

The HDAs is the first and only scheme within the county dedicated to celebrating the online achievements of businesses, schools and charities.


Hertfordshire Digital Awards 2017 Finalists

BLOG

Coffee with Meg
Eurochange
High Living Barnet
The DADventurer
The Reluctant Divorcee by SA Law LLP
Vivacious Mum by Kiran Singh
VSL Group

ONLINE RETAILER

COSMO Restaurants by The Lonely Pixel
HK Jewellery by Daymedia
JSapphirah London by MzBee
Marketing 4 Construction by Professional IMPACT
Plymouth Gin Distillery by Rubber Cheese
Travel Destinations by Link Digital
Ultimate Performance by The Creative Clinic

RESPONSIVE WEBSITE

KDW Independent Financial Planning
Longcroft Cat Hotel by Link Digital
Loseley Events by VISIX
My Moovie
New to Watford
Steven Oates by Advanced Web Designs
Wenta by Daymedia

USE OF SOCIAL MEDIA FOR BUSINESS

AIM Sales and Marketing
Eurochange
HitchinTV
My Mustard
SA Law LLP
St Albans Cathedral by iUVO
University of Hertfordshire: International Office

USE OF VIDEO FOR BUSINESS

Asset TV
Cincera Productions
IGL Films
A Little Bit of Networking by My Mustard
MyMoovie
University of Hertfordshire: International Office
West Herts College by IGL Films

WEBSITE

Absolute Creative Media
Fresh Lemon
Hamilton Fraser Insurance by The Lonely Pixel
Kirkman & Jourdain by Link Digital
Rubica by Tutch Media
Town and Country Estate Agents by Insites Digital
Vertas Group by Rubber Cheese

WEBSITE: B2B

Kirkman & Jourdain by Link Digital
Maincourse Associates by iUVO
Mercer & Hole Chartered Accountants
Parsons Architecture + Design by Shy Studios
Portas Consulting by Daymedia
SEC Group by Fluid Studios
Vertas Group by Rubber Cheese

WEBSITE: LIFESTYLE & CULTURE

CycleFox by Rubber Cheese
Dinings by Tutch Media
Muddy Stilettos Herts
New to Watford
Ruby’s Rambles by Minos Creative
Sejal Anujah Shah by WPMaintain
Vapelab by Tutch Media

WEBSITE: MARKETING & CREATIVE

Absolute Creative Media
Big Reach Marketing by Fluid Studios
FWA
Ghost Pictures by Shy Studios
MCS Creative
MW Studio
The Reluctant Divorcee by SA Law LLP

WEBSITE: SCHOOL, EDUCATION OR CHARITY

Art In A Corner / EAZL by Absolute Creative Media
Bishop’s Stortford College
Hertfordshire International College
Housing Design Awards by Insites Digital
Kings Langley Secondary School by FSE Design
Mathematics Mastery by Rubber Cheese
St Anthony’s School for Girls by Innermedia

WEBSITE: SMALL BUSINESS

Bottle Bazaar
High Living Barnet
Mainline Baits by Advanced Web Designs
My Mustard
The Horse Diva
The Illustrated Chef BBQ Company
Town and Country Estate Agents by Insites Digital

WEBSITE: SPORTS & ENTERTAINMENT

adidas by Stella McCartney SS17 by iUVO
All 4 Kids by Link Digital
Fangs FX by Smoking Rocket
Gymbo’s by Advanced Web Designs
Protec Soccer by Advanced Web Designs
R3Store Studios by Netrix
Ultimate Performance by The Creative Clinic

WEBSITE: TOURISM & HOSPITALITY

Amber Suite by WPMaintain
COSMO Restaurants by The Lonely Pixel
Holiday Tots by Advanced Web Designs
Plymouth Gin Distillery by Rubber Cheese
Studley House Farm by Fluid Studios
The Illustrated Chef BBQ Company
Wood Grill Restaurant Stansted by Professional IMPACT

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 2)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this second part in a series of five Tom explores Digital PR. What is it and why you should be taking it seriously. 

What is digital PR?

A form of outreach, digital PR is used to increase your brand’s online presence and bolster your company identity.

Whilst PR activity was previously more common in print, digital PR has now taken precedence over traditional channels such as newspapers and magazines as brands, websites and companies seek top-tier coverage in the press and target media outlets.

Why do you need digital PR?

Digital PR is the foundation for building relationships with journalists and key influencers who will make a difference to your brand and the publicity you gain. It drives both brand awareness and website authority through target influencer advocacy and authentic, relevant relationships.

Not only are you establishing high-quality relationships with influential people in the industry, you’re also formulating an association between your brand and the website, online magazine or newspaper you are featured in. This serves to entice the publication’s readership to become familiar with your brand and, in turn, to trust you, enhancing and building your credibility.

Cross-channel and cost-effective, premium content and relevant placement ensures your brand or business is in front of your desired audience.

HERTS: TOP 5 Advanced SEO Tactics For 2017 with Distinctly

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this first episode in a series of five Tom explores Log File Analysis; what is it and why is it important?

 

Tom said: “On-page optimisation and link building alone are no longer enough for successful SEO. Optimise your online presence through 2017 and beyond with our essential guide to five advanced SEO tactics, what they are and why you and your business should be utilising them, starting with Log File Analysis.

Log File Analysis

What is log file analysis?

A key element of technical SEO, log file analysis is key to ensuring your site ranks well before any on-page optimisation, content marketing or link building begins.

A log entry is created each and every time a server, app, OS or device performs an action, such as a visitor browsing a page on a site. Depending on the size of your site, this could total thousands per minute. Each entry is then stored on the server, with the resulting entries collated to form a log file.

Log file analysis is the process of examining these files to interpret findings from the data, including:

  • Security issues – such as hacking or malware
  • Compliance – ensuring required security levels are met
  • Network issues – identifying any system errors
  • Development and QA – identifying any bugs or flaws in a code or design release
  • Customer experience – ensuring visitors navigate smoothly through your site, particularly in areas such as a checkout or bookings page

Why do you need log file analysis?

Log files are a useful means of interpreting and understanding crawl behaviour for your website. Analysis of your log files can help you identify any potential issues with your site such as:

  • Areas of crawl deficiency
  • Any accessibility errors identified during a crawl
  • If crawl budget is being wasted and where

Any necessary updates and improvements can then be implemented, ensuring your site receives higher rankings plus potentially increased traffic, a higher conversion rate and optimum sales.

Whilst log files only tend to be investigated as a result of an issue such as a bug, hack or system error, it is recommended you analyse your log files on a regular basis as failing to identify and correct flaws in your site can cause issues such as:

  • Search engines such as Google may reduce their crawl capacity of your site due to a high level of error codes. This may affect your site page ranks
  • Pages you do not wish to appear in your SERPs may be crawled
  • Any URL redirects may not pass on link juice, causing your page rank to drop

For more information, contact [email protected] or call 01923 728191.

 

HERTS: Two Weeks Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in two weeks.

The scheme is open to businesses from any industry and was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting and the Associate Sponsor is Distinctly

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.

HERTS: Distinctly Backs HDAs For Second Year

Distinctly – one of Hertfordshire’s leading SEO and PPC agencies – has signed up as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

The company, based in Rickmansworth, will present the “Online Retailer” award at the Presentation Evening in September and take a place on the HDA17 judging panel.

Distinctly was founded in 2009 by Managing Director, Tom Shurville.

They offer a range of Internet search marketing services to clients to improve ranking results and website traffic.

Following last year’s sellout event featuring an exceptional standard of entries from businesses, charities and schools across the county, Tom was keen to get involved in the HDAs once again.

He said: “We are delighted to be collaborating with HDA17 again this year.

“The digital industry is thriving in Hertfordshire and it’s great to be part of these awards, celebrating the online achievements of businesses, charities and schools.”

Distinctly continues to thrive within the SEO and PPC landscape working with an impressive portfolio of clients including Arsenal Football Club, Vape Club, the University of Hertfordshire and international furniture retailer, BoConcept.

Their success is driven by delivering intelligently planned and executed SEO and PPC campaigns that increase search visibility and deliver fantastic results for our clients.

Distinctly – which also counts Watford Palace Theatre and the manufacturer InSinkErator among its clients – will now take a prominent position at the Awards.

Robin Bailey, Chairman of the HDAs Judging Panel, said: “We are delighted to welcome Distinctly back to the HDAs for the second year.

“I have said before and will say it again, Distinctly has proven over several years that they are a most effective, professional and progressive digital marketing agency and it’s a real bonus for us to have their support.”

Entry for HDA17 closes on July 21 and the Presentation Evening will take place at Knebworth House on September 21.

For more information about Distinctly visit https://distinctly.co or call 01923 728191. 

 

HERTS: One Month Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in one month.

The scheme – which is open to businesses from any industry – was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting.

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.

HERTS: New Category Sponsorship For Just £749+ VAT

A new package offering sponsorship of a category at the Hertfordshire Digital Awards 2017 for just £749+VAT is now available.

The breakthrough offer – which is marketed on a first-come-first-served basis – includes substantial advertising opportunities online and huge branding exposure at the HDA17 Presentation Evening at Knebworth House on September 21.

The categories on offer include:-

“Use of Social Media for Business”
“Mobile App”
“Use of Video for Business”
“Online Retailer”
“Website: B2B”
“Blog”
“Website: Small Business”
“Website: School, Education or Charity”

Also wrapped up within the package are five tickets to the event, the opportunity to be interviewed during a live social media broadcast on the night and the chance to present an award on stage.

The Hertfordshire Digital Awards launched in 2015 and has sold out in the past two years.

In 2016, it welcomed close to 450 entries from businesses, charities and schools across the county and entry closes this year on July 21.

The HDAs is open to businesses from every industry sector, not just web designers and agencies.

The Headline Sponsor of the Kent Digital Awards 2017 is Nimbus Hosting and it is also supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, UK Government’s Department For International Trade, Hertfordshire Mercury, Welwyn & Hatfield Borough Council and Clare Reeves Voiceovers.

To find out more about the HDA Category Sponsorship Package Offer for £749+VAT, call the HDA team on 01277 356200 or email [email protected]