Herts: HDA17 Winners Announced

Outstanding charities, schools and businesses across Hertfordshire have been recognised for their online work at the third annual Hertfordshire Digital Awards.

Accolades across 13 categories including “Website”, “Blog” and “Use of Social Media for Business” were presented to outstanding organisations at Knebworth House this evening, September 21.

Former BBC presenter Robin Bailey hosted and handed Gold, Silver and Bronze prizes to a host of worthy winners.

Special guests included Tim Dunton, from Headline Sponsor Nimbus Hosting, Tom Shurville, Managing Director of Distinctly and Lucy Gravatt from the Hertfordshire Local Enterprise Partnership, all of whom presented awards.

The Hertfordshire Digital Awards was founded in 2015 to showcase online work from across the county, and is the 19th Digital Awards event since 2013.

SA Law, Fluid Studios and Advanced Web Designs grabbed the limelight after picking up two Gold awards each.

Solicitors SA Law, from St Albans, won Gold in “Blog” for The Reluctant Divorcee and “Use of Social Media for Business”.

Fluid Studios, a web design firm in Baldock, came out on top in “Website: B2B” for their SEC Group project and in “Website: Marketing & Creative” for their work on behalf of Big Reach Marketing.

Topping the podium for “Responsive Website” was Steven Oates by Advanced Web Designs, Hertford, who also led the way in “Website: Tourism & Hospitality” for their design on behalf of Holiday Tots.

The overall “Website” Gold was scooped by Hitchin-based Insites Digital for Town and Country Estate Agents, while HK Jewellery by Daymedia won out in “Online Retailer”.

Tasting success in “Use Of Video For Business” was Asset TV – based in Harpenden – which offers video content solutions to the investment markets.

Victorious in “Website: Small Business” was Hemel Hempstead PPC agency My Mustard and Bishops Stortford College saw glory in “Website: School, Education or Charity”.

Walking away with the top prize in “Website: Lifestyle & Culture” was CycleFox by Rubber Cheese, in Sawbridgeworth, and in “Website: Sports & Entertainment” Fangs FX by Smoking Rocket, based in Tring.

Hertfordshire Digital Awards 2017 – The Winners

BLOG
GOLD: The Reluctant Divorcee by SA Law LLP
SILVER: Vivacious Mum by Kiran Singh
BRONZE: VSL Group

ONLINE RETAILER
GOLD: HK Jewellery by Daymedia
SILVER: JSapphirah London by MzBee
BRONZE: Ultimate Performance by The Creative Clinic

RESPONSIVE WEBSITE
GOLD: Steven Oates by Advanced Web Designs
SILVER: Longcroft Cat Hotel by Link Digital
BRONZE: KDW Independent Financial Planning

USE OF SOCIAL MEDIA FOR BUSINESS
GOLD: SA Law LLP
SILVER: HitchinTV
BRONZE: St Albans Cathedral by iUVO

USE OF VIDEO FOR BUSINESS
GOLD: Asset TV
SILVER: Cincera Productions
BRONZE: IGL Films

WEBSITE
GOLD: Town and Country Estate Agents by Insites Digital
SILVER: Vertas Group by Rubber Cheese
BRONZE: Fresh Lemon

WEBSITE: B2B
GOLD: SEC Group by Fluid Studios
SILVER: Parsons Architecture + Design by Shy Studios
BRONZE: Vertas Group by Rubber Cheese

WEBSITE: LIFESTYLE & CULTURE
GOLD: CycleFox by Rubber Cheese
SILVER: Ruby’s Rambles by Minos Creative
BRONZE: Sejal Anujah Shah by WPMaintain

WEBSITE: MARKETING & CREATIVE
GOLD: Big Reach Marketing by Fluid Studios
SILVER: MCS Creative
BRONZE: FWA

WEBSITE: SCHOOL, EDUCATION OR CHARITY
GOLD: Bishop’s Stortford College
SILVER: Mathematics Mastery by Rubber Cheese
BRONZE: Kings Langley Secondary School by FSE Design

WEBSITE: SMALL BUSINESS
GOLD: My Mustard
SILVER: Mainline Baits by Advanced Web Designs
BRONZE: The Illustrated Chef BBQ Company

WEBSITE: SPORTS & ENTERTAINMENT
GOLD: Fangs FX by Smoking Rocket
SILVER: R3Store Studios by Netrix
BRONZE: Ultimate Performance by The Creative Clinic

WEBSITE: TOURISM & HOSPITALITY
GOLD: Holiday Tots by Advanced Web Designs
SILVER: Plymouth Gin Distillery by Rubber Cheese
BRONZE: Studley House Farm by Fluid Studios

 

HERTS: 4 Ways to Improve an AdWords Campaign with Distinctly

We’re delighted to welcome Distinctly as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

Founded in 2009, Distinctly provide search marketing services including PPC, SEO and digital PR, which increase visibility, boost rankings and deliver real results for clients including Arsenal football club, aesthetic beauty specialists Karidis, designer furniture retailer BoConcept and Kenwood JVC electronics.

In the lead up to HDA17 which takes place on September 21 at Knebworth House, we caught up with Rob Laver, PPC manager at Distinctly, who shared with us four essential ways to improve the success of your Google AdWords campaign.

Rob said: “Designed to increase ad efficacy and boost your return-on-investment, our must-read guide to our essential ways to improve your AdWords campaign will maximise the success of your Google Adwords activity. Here are my top tips.”

Advert Extensions

An ideal opportunity to improve click through rate (CTR) – and, as a result, overall campaign performance – advert extensions make ads more appealing to users by providing useful, relevant information within an ad, as well as increasing the size considerably. Free to include in your ads, popular ad extensions include telephone numbers, address details or links to specific pages on your site.

Less well-known ad extensions include:

  1. Structured snippet extensions

What are structured snippet extensions?

Structured snippets are extensions that highlight certain aspects of your products or services.  They sit underneath your text ad in the form of a header.

How do structured snippet extensions work?

You decide which information potential customers will find most valuable when considering your products or services. You then add specific details to call out, such as:

  • Brands
  • Degree programmes
  • Destinations
  • Hotel locations
  • Insurance coverage
  • Courses
  • Shows

 

Ads can display up to 2 headers at a time, alongside the 80-character description allocated to each one.

AdWords automatically chooses the best header combinations to show based on an algorithm, so it’s advisable to add as many relevant extension headers as possible in order to maximise the visibility of your ads.

  1. Text message extensions

What are text message extensions?

Also known as ‘click-to message’, text message ad extensions are intended to be a simple way to allow your customers to contact you, at a time that is suitable for them.

How do text message extensions work?

Clicking or tapping the ‘text’ option within an ad automatically launches the device’s messaging app, with a pre-written message tailored to the service or product they are enquiring about, whether that is a hotel, theatre show or opening hours, for example.

Many advertisers are already using click-to-message ad extensions to take advantage of a faster way to connect with users on mobile devices, with the aim of increasing their conversion rates.

  1. Affiliate location extensions

What are affiliate location extensions?

Designed to display nearby retail locations that sell specific branded products, affiliate location ad extensions are invaluable to wholesalers and manufacturers who do not have their own dedicated retail space, be that online or bricks and mortar.

How do affiliate location extensions work?

Similar to standard location ad extensions, affiliate location extensions display the nearest locations where a product or service is available, in the vicinity of your current location. Results are shown as an address or, if there are multiple retailers within the radius, on a map.

Affiliate location extensions do not have to be linked to a Google My Business account as standard location extensions do. You can simply choose the location where your product/service is available from a list when you create your ads.

  1. Price extensions

What are price extensions?

Designed to display custom prices in detail, price extensions allow searchers to find what they want quickly and easily from your ad.

How do price extensions work?

Price extensions appear below your text ad on both desktop and mobile. They provide more space to display details about what your brand or business offers.

Each price has its own link, so users can click or tap directly from the extension to the relevant page on your site.

Easy to update, you can change your price extensions to show sale or promotional pricing. You can also choose the days of the week, times of the day and specific dates that your price extensions are displayed.

Remarketing for Search

Remarketing lists for search ads, or RLSA, is a feature within AdWords that lets you customise your search ads campaign to target users who have previously visited your site. You can then tailor your bids and ads to these visitors when they’re searching on Google and other search partner sites.

By applying an audience list of either cookies or email addresses collected, you can bid more aggressively for previous visitors to your website, as they use Google to search for relevant keywords.

  1. Device Usage

AdWords allows you to see whether people clicking on your adverts are using their desktop, mobile or tablet to search most frequently. Importantly, you can also see which device converts best, which allows you to implement the data to reduce visibility for high wastage areas, or increase bids for the best converting.

You set a default bid for one device, for example mobile, with the option to set bid adjustments for the other two devices, in this case tablet and desktop.

  1. Advert Scheduling

Using the dimensions tab within AdWords, you can see which days of the week or even hours of the day users are converting on most frequently, and then schedule your adverts to show more frequently during these times.

You can customise elements such as only scheduling specific ads to display during business hours when you are there to handle customer enquiries.

To find out more information about AdWords Campaigns, contact Distinctly by emailing [email protected] or calling 01923 728191.

HERTS: TOP 5 ADVANCED SEO TACTICS FOR 2017 WITH DISTINCTLY (PART 5)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we caught up with Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this final episode in a series of five Tom explains Survey Based Content. What is it and why you should take it seriously in your business.

What is Survey Based Content?

A key facet of linkable content, survey based content allows you to target specific demographics to ascertain key information and answer questions. This in turn allows you to create content which is tailored to be wholly relevant to the specific age, location and interests of a group, ensuring they are more likely to engage with it through interaction, shares and likes and most importantly, links.

Why do you need Survey Based Content?

With the abundance of repurposed content that exists online and the potential penalties such duplication may cause, creating unique content for your brand is more important than ever in order to build links and drive relevant traffic to your site.

Effective, structured survey data is one such way of doing this. Through detailed planning and research, you can produce content that is truly insightful, interesting and unique, all of which are essential in producing great content.

A survey is also an ideal way to establish authority and relevance in your industry, particularly if you are the first to respond to an event or national piece of breaking news by gauging the public’s opinion on it before anyone else has.

The resulting data can be turned into aesthetically appealing graphs and infographics, plus press releases which can be utilised across both print and digital PR activity, increasing visibility of and authority for your brand or business.

To find out more information about Survey Based Content, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.

 

HERTS: HDA17 Finalists Announced

The finalists of the Hertfordshire Digital Awards 2017 have been announced and tickets for the prestigious Presentation Evening are now available.

The remaining applicants in each category are now in the running for clinching Gold, Silver or Bronze awards at the third HDA dinner ceremony on September 21, at Tithe Barns, Knebworth House.

Tickets are on sale now and are expected to move quickly, following last year’s sell-out event.

An abundance of networking and entertainment is lined up alongside the awards presentation.

Presenting awards at the Presentation Evening will be Headline Sponsor Nimbus Hosting and Associate Sponsor Distinctly alongside a number of influential organisations across the county.

HDA17 is also supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, Department for International Trade, Welwyn & Hatfield Borough Council and Clare Reeves Voiceovers.

The Hertfordshire Digital Awards 2017 Presentation Evening will include an arrival drink, two-course meal and a complimentary third of a bottle of wine person.

The event will be hosted by the former BBC presenter Robin Bailey.

Tickets are priced at £62.50+VAT with a special 10% discount on tables for ten click

The HDAs is the first and only scheme within the county dedicated to celebrating the online achievements of businesses, schools and charities.


Hertfordshire Digital Awards 2017 Finalists

BLOG

Coffee with Meg
Eurochange
High Living Barnet
The DADventurer
The Reluctant Divorcee by SA Law LLP
Vivacious Mum by Kiran Singh
VSL Group

ONLINE RETAILER

COSMO Restaurants by The Lonely Pixel
HK Jewellery by Daymedia
JSapphirah London by MzBee
Marketing 4 Construction by Professional IMPACT
Plymouth Gin Distillery by Rubber Cheese
Travel Destinations by Link Digital
Ultimate Performance by The Creative Clinic

RESPONSIVE WEBSITE

KDW Independent Financial Planning
Longcroft Cat Hotel by Link Digital
Loseley Events by VISIX
My Moovie
New to Watford
Steven Oates by Advanced Web Designs
Wenta by Daymedia

USE OF SOCIAL MEDIA FOR BUSINESS

AIM Sales and Marketing
Eurochange
HitchinTV
My Mustard
SA Law LLP
St Albans Cathedral by iUVO
University of Hertfordshire: International Office

USE OF VIDEO FOR BUSINESS

Asset TV
Cincera Productions
IGL Films
A Little Bit of Networking by My Mustard
MyMoovie
University of Hertfordshire: International Office
West Herts College by IGL Films

WEBSITE

Absolute Creative Media
Fresh Lemon
Hamilton Fraser Insurance by The Lonely Pixel
Kirkman & Jourdain by Link Digital
Rubica by Tutch Media
Town and Country Estate Agents by Insites Digital
Vertas Group by Rubber Cheese

WEBSITE: B2B

Kirkman & Jourdain by Link Digital
Maincourse Associates by iUVO
Mercer & Hole Chartered Accountants
Parsons Architecture + Design by Shy Studios
Portas Consulting by Daymedia
SEC Group by Fluid Studios
Vertas Group by Rubber Cheese

WEBSITE: LIFESTYLE & CULTURE

CycleFox by Rubber Cheese
Dinings by Tutch Media
Muddy Stilettos Herts
New to Watford
Ruby’s Rambles by Minos Creative
Sejal Anujah Shah by WPMaintain
Vapelab by Tutch Media

WEBSITE: MARKETING & CREATIVE

Absolute Creative Media
Big Reach Marketing by Fluid Studios
FWA
Ghost Pictures by Shy Studios
MCS Creative
MW Studio
The Reluctant Divorcee by SA Law LLP

WEBSITE: SCHOOL, EDUCATION OR CHARITY

Art In A Corner / EAZL by Absolute Creative Media
Bishop’s Stortford College
Hertfordshire International College
Housing Design Awards by Insites Digital
Kings Langley Secondary School by FSE Design
Mathematics Mastery by Rubber Cheese
St Anthony’s School for Girls by Innermedia

WEBSITE: SMALL BUSINESS

Bottle Bazaar
High Living Barnet
Mainline Baits by Advanced Web Designs
My Mustard
The Horse Diva
The Illustrated Chef BBQ Company
Town and Country Estate Agents by Insites Digital

WEBSITE: SPORTS & ENTERTAINMENT

adidas by Stella McCartney SS17 by iUVO
All 4 Kids by Link Digital
Fangs FX by Smoking Rocket
Gymbo’s by Advanced Web Designs
Protec Soccer by Advanced Web Designs
R3Store Studios by Netrix
Ultimate Performance by The Creative Clinic

WEBSITE: TOURISM & HOSPITALITY

Amber Suite by WPMaintain
COSMO Restaurants by The Lonely Pixel
Holiday Tots by Advanced Web Designs
Plymouth Gin Distillery by Rubber Cheese
Studley House Farm by Fluid Studios
The Illustrated Chef BBQ Company
Wood Grill Restaurant Stansted by Professional IMPACT

HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 2)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this second part in a series of five Tom explores Digital PR. What is it and why you should be taking it seriously. 

What is digital PR?

A form of outreach, digital PR is used to increase your brand’s online presence and bolster your company identity.

Whilst PR activity was previously more common in print, digital PR has now taken precedence over traditional channels such as newspapers and magazines as brands, websites and companies seek top-tier coverage in the press and target media outlets.

Why do you need digital PR?

Digital PR is the foundation for building relationships with journalists and key influencers who will make a difference to your brand and the publicity you gain. It drives both brand awareness and website authority through target influencer advocacy and authentic, relevant relationships.

Not only are you establishing high-quality relationships with influential people in the industry, you’re also formulating an association between your brand and the website, online magazine or newspaper you are featured in. This serves to entice the publication’s readership to become familiar with your brand and, in turn, to trust you, enhancing and building your credibility.

Cross-channel and cost-effective, premium content and relevant placement ensures your brand or business is in front of your desired audience.

HERTS: Two Weeks Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in two weeks.

The scheme is open to businesses from any industry and was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting and the Associate Sponsor is Distinctly

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.

HERTS: Distinctly Backs HDAs For Second Year

Distinctly – one of Hertfordshire’s leading SEO and PPC agencies – has signed up as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

The company, based in Rickmansworth, will present the “Online Retailer” award at the Presentation Evening in September and take a place on the HDA17 judging panel.

Distinctly was founded in 2009 by Managing Director, Tom Shurville.

They offer a range of Internet search marketing services to clients to improve ranking results and website traffic.

Following last year’s sellout event featuring an exceptional standard of entries from businesses, charities and schools across the county, Tom was keen to get involved in the HDAs once again.

He said: “We are delighted to be collaborating with HDA17 again this year.

“The digital industry is thriving in Hertfordshire and it’s great to be part of these awards, celebrating the online achievements of businesses, charities and schools.”

Distinctly continues to thrive within the SEO and PPC landscape working with an impressive portfolio of clients including Arsenal Football Club, Vape Club, the University of Hertfordshire and international furniture retailer, BoConcept.

Their success is driven by delivering intelligently planned and executed SEO and PPC campaigns that increase search visibility and deliver fantastic results for our clients.

Distinctly – which also counts Watford Palace Theatre and the manufacturer InSinkErator among its clients – will now take a prominent position at the Awards.

Robin Bailey, Chairman of the HDAs Judging Panel, said: “We are delighted to welcome Distinctly back to the HDAs for the second year.

“I have said before and will say it again, Distinctly has proven over several years that they are a most effective, professional and progressive digital marketing agency and it’s a real bonus for us to have their support.”

Entry for HDA17 closes on July 21 and the Presentation Evening will take place at Knebworth House on September 21.

For more information about Distinctly visit https://distinctly.co or call 01923 728191. 

 

HERTS: One Month Left To Enter HDA17

Entry for the Hertfordshire Digital Awards 2017 will close in one month.

The scheme – which is open to businesses from any industry – was set up in 2015 to celebrate the online achievements of businesses, charities and schools across the county.

HDA17 is free to enter and has 14 free-to-enter categories which are:

Website
Website: School, Education or Charity
Website: Marketing & Creative
Website: B2B
Website: Tourism & Hospitality
Website: Lifestyle & Culture
Website: Sports & Entertainment
Responsive Website
Mobile App
Blog: Business
Blog: Entertainment
Use of Social Media for Business
Use of Video for Business
Online Retailer

The Headline Sponsor of HDA17 is website hosting firm Nimbus Hosting.

Entry is open to businesses from every industry sector, not just design agencies.

But design agencies wishing to enter can also enter their client work, even if the client is based outside of Hertfordshire.

Robin Bailey, Chair of the HDA17 Judging Panel said: “The Digital Awards is undoubtedly one of the highlights of the Hertfordshire calendar.

“It is a great opportunity for businesses, charities and schools to showcase their online work, promote their services and get recognised for their achievements.

“The event itself is a fantastic celebration of what’s great about progressive Hertfordshire businesses and an amazing networking opportunity among some of the county’s most influential organisations.”

The Hertfordshire Digital Awards is supported by Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the Department For International Trade and Hertfordshire Mercury.

The Presentation Evening will take place at Knebworth House on September 21, 2017.

Enter here

Entry closes at 5pm on July 21, 2017.

HERTFORDSHIRE: HDA17 Launched With Nimbus And Entry Is Now Open

Entry for the Hertfordshire Digital Awards 2017 is now open.

The third HDAs is set to be the biggest yet, following the sold-out event in September.

Nimbus Hosting returns as Headline Sponsor of the scheme, which was set-up in 2015 to celebrate the online achievements of businesses, charities and schools from across the county.

Also backing the HDAs once again are the Hertfordshire Chamber of Commerce, Hertfordshire Local Enterprise Partnership, the UK Government’s Department For International Trade, Hertfordshire Mercury and Welwyn Hatfield Borough Council.

The Awards is open to businesses from every industry sector and digital agencies are allowed to enter work for clients, even is the client is based outside of the county.

There are 15 categories to enter including Website, Use of Social Media for Business, Mobile App, Use of Video for Business and Blog.

Nimbus Hosting – which will present the Website award at the Presentation Evening – is a dynamic IT firm which specialises in offering web hosting services to the digital agencies and commerce sites.

It supports clients across the UK from its headquarters in Hertford and one of the company’s missions is to allow digital professionals to focus on core projects rather than dealing with “hosting headaches” and the, often, complex details of IT.

Robin Bailey, Chairman of the independent HDA Judging Panel, said: “We are delighted to welcome Nimbus Hosting, a highly credible and very success Hertfordshire firm and big friend of the Awards back to the HDAs.

“And we are equally excited to open entry for the HDAs once again.

“We received hundreds of high quality entries in 2016 and we cannot wait to share and celebrate the best in what Hertfordshire has to offer on digital platforms.”

The HDA17 Presentation Evening will take place at Knebworth House on September 21, 2017.

To enter the Hertfordshire Digital Awards for free click

For more information about Nimbus Hosting click