Following the Milton Keynes Digital Awards on 13 October, we spoke to Charlie Ray, Director of Wise Guys, who won Gold for ‘Use of Video for Business’ for their excellent clip for Milton Keynes Museum.
Could you tell us a little about your organisation?
Our main aim is to drastically improve people’s perception of corporate video – we think business owners have become so accustomed to green screens and cheesy graphics that they think that is all that’s available to them. We want everyone to have access to high quality brand story-telling like that of John Lewis or Nike or Google and all you really need is a good idea. Our goal is to make people feel great about a brand and what they offer – film is the best way to do that, if done right.
What made you get involved in the MKDAs?
We never put out a film we’re not happy with so we’re always eager to share them with everyone once they’re ready. Our film for MK Museum went a step further than that, everyone involved with that production from our young actress Emily to our runner Tom put their heart and soul into making it. MK Museum were also so invested in seeing this video succeed and they deserve to have their story told far and wide – we thought MKDA was another great way of celebrating their amazing achievements too.
What does winning gold at the MKDAs mean to your organisation?
It means loads to us. That video now sits on over 10,000 views and has an award to its name and it’s a great feeling when you aim for something quite ambitious and it all comes together. It’s something we have for good now which is one thing but the night itself was just amazing. We’d recommend it to anyone and the fact our friends westfourstreet and Milton Keynes Kids won too made it extra special.
Where will you be putting your award?
We’re going to get them on the wall! We only have a little office but we’ve got some big plans decor wise – those awards will be front and centre.
What was your most memorable moment from the MKDA presentation evening?
We have known the guys at MK Museum a while now and Bill and Jane are just two of the funniest, kindest people we know. Spending time with them is always a joy and sharing that moment with them was amazing. It’s also great to meet fellow and like-minded creative business people too – there was a lot of talent in that room.
What’s the best thing about the Milton Keynes business community?
We think most people know what Milton Keynes is about these days. We are so excited to be part of such a fast-growing, creative environment and we’ve seen lots of MK businesses put their faith in us – as two young guys running a relatively new company, that level of support is fantastic and what keeps us going. So it’s safe to say we’re pretty happy here.