HERTS: Top 5 Advanced SEO Tactics for 2017 with Distinctly (Part 4)

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this fourth edition in a series of five Tom explores Schema Mark Up. What is it and why you should take it seriously in your business.

What is schema mark up?

An essential part of building a successful local SEO strategy, schema mark up is a code that assists search engines such as Google, Yahoo and Bing to return the most relevant and informative results for users.

Why do you need schema mark up?

Schema mark up is key to help your brand or business stand out from your competitors within SERPs. Particularly within saturated industries, optimised listings can make the difference between a user browsing and converting.

While the full list is extensive, popular elements which can be ‘marked up’ within a listing include:

  • Events
  • Organisations
  • People
  • Places
  • Products

Schema mark up is particularly effective for optimising – and differentiating between – businesses with several physical locations, such as restaurants, shops, banks and retail outlets. The ability to add information such as opening hours, location and any particular facilities all make the listing more enticing to a user, thus making them more likely to click and convert.

Whilst there is no conclusive proof as yet that schema mark up improves page rank, SERP listings with rich content are proven to have a higher CTR.

Experimenting with schema mark up is worthwhile to see how your target audience responds.

To find out more information about Schema Mark Up, contact Distinctly, the experts by emailing [email protected] or calling 01923 728191.