HERTS: TOP 5 Advanced SEO Tactics For 2017 with Distinctly

We’re delighted to have Distinctly as our Associate Sponsor for the second year running at the Hertfordshire Digital Awards.

Founded in 2009, Distinctly provide search marketing services including SEO, PPC and digital PR, which increase visibility, boost rankings and deliver fantastic results for clients including Arsenal Football Club, designer furniture retailer BoConcept and the University of Hertfordshire.

Ahead of the awards on September 21 at Knebworth House, we spoke to Tom Shurville, Managing Director of Distinctly, who shared his insights into advanced SEO tactics for 2017 and beyond.

In this first episode in a series of five Tom explores Log File Analysis; what is it and why is it important?


Tom said: “On-page optimisation and link building alone are no longer enough for successful SEO. Optimise your online presence through 2017 and beyond with our essential guide to five advanced SEO tactics, what they are and why you and your business should be utilising them, starting with Log File Analysis.

Log File Analysis

What is log file analysis?

A key element of technical SEO, log file analysis is key to ensuring your site ranks well before any on-page optimisation, content marketing or link building begins.

A log entry is created each and every time a server, app, OS or device performs an action, such as a visitor browsing a page on a site. Depending on the size of your site, this could total thousands per minute. Each entry is then stored on the server, with the resulting entries collated to form a log file.

Log file analysis is the process of examining these files to interpret findings from the data, including:

  • Security issues – such as hacking or malware
  • Compliance – ensuring required security levels are met
  • Network issues – identifying any system errors
  • Development and QA – identifying any bugs or flaws in a code or design release
  • Customer experience – ensuring visitors navigate smoothly through your site, particularly in areas such as a checkout or bookings page

Why do you need log file analysis?

Log files are a useful means of interpreting and understanding crawl behaviour for your website. Analysis of your log files can help you identify any potential issues with your site such as:

  • Areas of crawl deficiency
  • Any accessibility errors identified during a crawl
  • If crawl budget is being wasted and where

Any necessary updates and improvements can then be implemented, ensuring your site receives higher rankings plus potentially increased traffic, a higher conversion rate and optimum sales.

Whilst log files only tend to be investigated as a result of an issue such as a bug, hack or system error, it is recommended you analyse your log files on a regular basis as failing to identify and correct flaws in your site can cause issues such as:

  • Search engines such as Google may reduce their crawl capacity of your site due to a high level of error codes. This may affect your site page ranks
  • Pages you do not wish to appear in your SERPs may be crawled
  • Any URL redirects may not pass on link juice, causing your page rank to drop

For more information, [email protected] or call 01923 728191.


HERTS: Distinctly Backs HDAs For Second Year

Distinctly – one of Hertfordshire’s leading SEO and PPC agencies – has signed up as Associate Sponsor of the Hertfordshire Digital Awards for the second year running.

The company, based in Rickmansworth, will present the “Online Retailer” award at the Presentation Evening in September and take a place on the HDA17 judging panel.

Distinctly was founded in 2009 by Managing Director, Tom Shurville.

They offer a range of Internet search marketing services to clients to improve ranking results and website traffic.

Following last year’s sellout event featuring an exceptional standard of entries from businesses, charities and schools across the county, Tom was keen to get involved in the HDAs once again.

He said: “We are delighted to be collaborating with HDA17 again this year.

“The digital industry is thriving in Hertfordshire and it’s great to be part of these awards, celebrating the online achievements of businesses, charities and schools.”

Distinctly continues to thrive within the SEO and PPC landscape working with an impressive portfolio of clients including Arsenal Football Club, Vape Club, the University of Hertfordshire and international furniture retailer, BoConcept.

Their success is driven by delivering intelligently planned and executed SEO and PPC campaigns that increase search visibility and deliver fantastic results for our clients.

Distinctly – which also counts Watford Palace Theatre and the manufacturer InSinkErator among its clients – will now take a prominent position at the Awards.

Robin Bailey, Chairman of the HDAs Judging Panel, said: “We are delighted to welcome Distinctly back to the HDAs for the second year.

“I have said before and will say it again, Distinctly has proven over several years that they are a most effective, professional and progressive digital marketing agency and it’s a real bonus for us to have their support.”

Entry for HDA17 closes on July 21 and the Presentation Evening will take place at Knebworth House on September 21.

For more information about Distinctly visit https://distinctly.co or call 01923 728191.