26/08/2018 Off By Eduardo Steward
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Betsson AB founded in 1963 in Sweden. The company’s goal is investing in fast-growing gaming companies.  Betsson’s vision is to deliver the best customer experience in the online gaming industry. They offer casino, sports-book and other games via gaming licenses in eleven jurisdictions mainly in Europe. Betsson AB presented online gaming with 20 websites for today’s modern and demanding consumers. The headquarter of the company is in Sweden, subsidiaries located in Denmark, Estonia, Georgia, Gibraltar, Hungary, Latvia, Lithuania, Malta, and the United Kingdom.
We also have further information on investor relations at the Betsson Group

Betsson Group Brands

The Betsson  AB group brands are extremely strong in each geographic market. As a result, Betsson are regularly winners of awards like the EGR Nordics Awards


Betsafe is entertaining the hosts since 2006. This platform presents the best deals, casino table, horse racing etc. Betsafe was the sponsor of one of the major poker event The Battle of Malta for several years. It expanded by adding new sports types such as  F1, MMA, Boxing, NBA, NFL, rugby, golf, and tennis.


Betsson Casino is the official online casino of the company, provides the first-class casino games. It operates in 17 languages for large scale of users. Betsson offers live casino, virtual table games, video pokers.  The network is licensed by the Malta LGA and the UK Gambling Commission. Betsson Casino was launched in 2001.

Casino DKCasino DK

For over 10 years, has offered a large selection of first-rate online games in a safe and user-friendly gaming environment. In cooperation with Scientific Gaming Corporation, Net Entertainment and Microgaming, it provides many of the very best slot machines on the market in a fun and relaxed atmosphere. is presented for danish operators.

Casino Euro

Casino Euro is the most-liked online casino platform in Europe. It gathered together the casino games such as Roulette, French roulette, slots, and blackjack.  Furthermore, Casino Euro operators can enjoy the live casino. It was launched in 2002.

Kroon Casino

Since 2008, Kroon Casino had become leading independent betting and online gaming organisations in the market. Kroon Casino is to offer casino players a fair and reliable gaming environment for users. Kroon Casino includes exclusive and modern games that are followed by the standards of European Legislation.


Europe Bet offers a wide and very innovative range of casino games: Bookmakers, Live Casino, Roulette, Blackjack and classic games such as backgammon, domino, bura, and seka. Since it launched in 2010, it had become the popular gaming website in Europe. In January 2011, Europe Bet launched Online Poker, in June of the same year – Backgammon, in May 2012 Online Slots and Bura.


Jackpot247 is one of the best gambling platforms in the world. The platform is operating under the regulation by the Gambling Commission and provides the live roulette games broadcastings. Jackpot247 with the partnership of ITV of the United Kingdom design, create and operate to bring the best experience to the operators.

Mr Smith

Mr Smith is the great platform for high quality and entertaining games. It has been announced as one of the UK’s leading online gaming websites. Mr Smith offers the best casino and slot games, also various type of roulettes such as European, Speed, Live French, and others.


NordicBet is the best deal platform focused on Nordic sports. Standing with 13 years of experience it offers to operators Domestic football (Allsvenskan and Tippeligaen), ice hockey leagues (SM-Liiga), or local sports like Pesäpallo or Winter Sports.


NorgesAutomaten is an online casino made for Norwegian players. It has entertained the Norwegian people with slot machines from the best gaming providers since 2006. The website offers classic casino games, Slot Machines, Video Slots, Blackjack, Roulette, Video Poker and many other different games.

Oranje Casino

Oranje Casino located in Malta and named as one of the first real legal online casinos. It has all the available payment methods to secure and provide the best quality services for the customers. Furthermore, Orange Casino supporting “Free a Girl” charity program.

Race Bets

Focused on horse racing Race Bets, apparently will make the best environment for operators. Users can choose from a wide-range of season-long special-bets, head-to-head markets, accumulators and exotic wagers from 40 different countries. Race Bets was founded in 2005.

Star Casino

Star Casino was launched in 2011 after online gaming was legalized in Italy. The platform is mainly focused on the Italian operators with best casino bets. The players can enjoy the live casino, blackjack, roulette as well as the VIP club for the best player to receive an exclusive treatment.

SuomiArvat was launched in 2009. It provides services and games for the Finnish speakers. Suomi Avrat offers the flexible environment for players of the casino, poker, and other live games.


SuperCasino is the UK’s the most popular online broadcasting casino game. SuperCasino has games for each and every users: live roulette, auto wheel roulette, live dealer games, progressive jackpots, online blackjacks, online slots, Vegas games.

Sverige Automaten

SverigeAutomaten has maintained the Swedish people with slot machines from the best gaming agents since 2008.  Mainly focused on casino games, Sverige Automaten expanded its services by adding the latest slot machines and video slots.


Vernons, owned by NetPlay TV, is the licensed gaming portal in the United Kingdom since 2011. The goal of the company is to deliver a winning experience to every user. Vernons offer a unique experience matched by the first-class service. Vernons’ offers include the casino, sports bets, bingo, live casino, live sports bets, and live bingo.

Betsson AB Investor Relations

Being responsible in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of Betsson’s Group. Betsson is listed as a member of the European Gaming and Betting Association (EGBA), Sports Betting Integrity (ESSA) and The Global Gambling Guidance Group (G4). Betsson AB is listed on the Nasdaq Stockholm Mid Cap List (BETS) since 2015. Its first casino websites launched in 2000. Betsson takes a long-term approach, and sustainability permeates our business operations. Responsible gaming is a focus area for the operational subsidiaries, as are anti-corruption, responsible marketing, customer integrity and creating attractive workplaces. Betsson also works with general issues that impact society and the environment.

Betsson Board of Directors

The members of the board of director are elected annually and acting in their position until the next election. Betsson’s Board should consist up to six members who were elected by the Annual General Meeting. Kicki Wallje-Lund, Patrick Svensk, Martin Wattin, Jan Nord and Pontus Lindwall were re-elected as members at the 2017 Annual General Meeting.

Patrick Svensk is the chairman of the board of directors. He was elected as the member of the board of directors since 2005. He is also president and CEO of Bright Group. Patrick has an independent relationship with the company, also he is one of the shareholders of the company.

Fredrik Carlsson was elected as a board member since 2017. He is acting CEO of Sönerna Carlsson Family Office AB. Fredrik duties also including the position of the chairman of Sten A.Olsson’s Pension Foundation, Svolder AB, and Solid Insurance Company. Furthermore, he is the board member of Resurs Holding AB and Novobis AB.

Pontus Lindwall had fulfilled various positions since he was employed in 1991.  Pontus was elected as a member of the board of directors since 2011.  Holding many years of experience in the online igaming industry, he was acting as the chairman of the board of directors from 2011 to 2015 and from 2016 to September of 2017. Pontus is the group president and CEO 1998-2011, July 2015 to February 2016 and from September 2017 until now.

Jan Nord is a board member since 2015.  His other duties include acting as a board member of Svenska Brasserier AB. Jan’s past experience was focusing on brand strategy, for example, he was creative director at H&M and Esprit over the past fifteen years.

Kicki Wallje-Lund was elected as a member in the board of directors in 2006. She is CEO of Wellnet AB.  Her other duties are acting as chair of the Board of THQ Nordic AB, board member of C-RAD AB, Board member of Wellnet AB.

Martin Wattin is board member since 2015.  Martin is also acting as CEO of Inbox Capital AB. His other directorship obligations are chair of the Board of Rabble Communication and board member of Acast and Smart Payments Nordic AB.

Betsson Sharehorders Information

Major shareholders above 2%

  A-shares B-shares No. of shares Capital % Votes, %
1.PER HAMBER M FAMILJ OCH BOLAG 5,098,500 225,000 5,323,500 3.68 17.61
2.Danske Bank International S.A. 3,731,000 553,753 4,284,753 2.97 13.02
3.FAMILJEN KNUTSSON MED BOLAG 2,710,000 4,350,000 7,060,000 4.89 10.81
4.FAMILJEN LUNDSTRÖM MED BOLAG 2,557,500 1,950,400 4,507,900 3.12 9.46
5.Lindwall, Berit Anita 1,683,000 70,000 1,753,000 1.21 5.81
6.Swedbank Robur Fonder 0 9,563,196 9,563,196 6.62 3.29
7.Betsson AB 0 6,078,592 6,078,592 4.21 2.09
8.JPM CHASE 0 5,327,264 5,327,264 3.69 1.83
9.Svenska Handelsbanken AB For PB 450,000 73,800 523,800 0.36 1.57
10.SSB Client Omnibus AC OM07 (15 PCT) 0 3,715,951 3,715,951 2.57 1.28
11.SEB Investment Management 0 3,312,013 3,312,013 2.29 1.14
12.DNB Teknologi 0 3,298,695 3,298,695 2.28 1.13
13.MSIL IPB Client Account 0 3,193,967 3,193,967 2.21 1.10
14.Försäkringsaktiebolaget, Avanza Pension 0 2,907,253 2,907,253 2.01 1.00

Financial Report

The full financial report can be found at Betsson 2017 Annual Report

Amounts in SEK thousand
2017 Revenues 29,930
Profit/loss for the year 998,862
Check the igaming calendar for important dates.

Investor Relations Contact

Pia Rosin
Vice President Corporate Communication
[email protected]
+46 736 008 500

Kaaren Hilsen
[email protected]
+46 8 506 403 00